Connect with us

Latest News

The Innovation Foundation, empowered by the Adecco Group, joins forces with Halixia

Published

on

Launching the Mature Workers Programme

LONDON, June 10, 2024 /PRNewswire/ — Halixia, a purpose-based UK fintech dedicated to enhancing the quality of life for individuals, announced today that it is collaborating with the Adecco Group’s Innovation Foundation, a Social Innovation Lab dedicated to increasing the employability and access to labour markets for underserved populations.

Together, they are working on the Innovation Foundation’s groundbreaking Mature Workers Programme, aimed at supporting those between the ages of 50 and 65 in finding meaningful employment opportunities.

In a world where demographics of consumers are shifting and individuals are extending their careers, the Mature Workers Programme addresses the unique needs and challenges faced by both employers and employees.

Cynthia Hansen, Managing Director at the Innovation Foundation, said:
“At the Innovation Foundation, we recognise the immense value that mature workers bring to the workforce, particularly in economies or sectors reaching full employment rates. There currently exists little in the way of practical solutions to appropriately address the needs of older individuals to remain engaged in the workforce.”

Mark Glover, Co-founder and Chief Collaborator at Halixia, said: “Our mission at Halixia is to empower individuals to live better longer lives. By partnering with the Innovation Foundation, we can extend our reach and impact by supporting mature workers in their journey to remain active, engaged, and fulfilled in the workforce”.

“We believe that age should never be a barrier to meaningful employment,” added Cynthia. “Together with Halixia, we are committed to fostering an inclusive and age-diverse workforce where everyone has the opportunity to continue learning, earning and contributing.”

“Research consistently shows that staying engaged at work isn’t just about earning a wage; it’s a powerful antidote to the challenges often associated with ageing,” explains Mark. “By remaining active in the workforce, older workers can not only increase their financial resilience but also combat stress, depression, isolation, and loneliness. Work provides a sense of purpose, social interaction, and mental stimulation, all of which are crucial for maintaining overall well-being as we age.”

The Mature Workers Programme aims to assist enterprises in harnessing the advantages of a more mature workforce, as well as increasing the employability of mature workers themselves. Both the Innovation Foundation and Halixia are excited to embark on this collaborative initiative together.

For more information about the Mature Workers Program, please visit https://www.adeccogroup.com/innovationfoundation/projects/mature-workers or contact [email protected].

Advertisement

About the Innovation Foundation
The Innovation Foundation is a Social Innovation Lab which supports sustainable livelihoods by creating practical solutions to increase the employability and access to labour markets for underserved populations. They identify people who are falling out of the workforce and their unmet needs and then develop solutions to meet those needs, working with experts and end-users. Their prototypes are then taken out into the world with the right partners on the ground. Empowered by the Adecco Group, the global Innovation Foundation leverages the vast know-how of a Fortune Global 500 company and the world’s leading talent advisory and solutions company.

About Halixia
Halixia is a purpose-based startup committed to helping people live better longer lives. Through its innovative approach to aging, Halixia provides actionable insights and solutions to support individuals in achieving optimal health, well-being, and longevity. By empowering individuals to take control of their ageing journey, Halixia is redefining what it means to grow older today.

 

For media requests, please contact [email protected]
128 City Road, London, United Kingdom, EC1V 2NX

View original content:https://www.prnewswire.co.uk/news-releases/the-innovation-foundation-empowered-by-the-adecco-group-joins-forces-with-halixia-302166409.html

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation

Published

on

Two titans of entertainment are joining forces! UK-licensed casino and sportsbook, Casino Kings, and the legendary boxing platform, BoxNation, have announced a dynamic new partnership, set to deliver a knockout blow of exclusive content, promotions and responsible betting experiences for fans. Becoming their official boxing betting partner, Casino Kings is stepping into the ring with one of the most respected names in the fight game, promising fans a ringside seat to even better betting.

This isn’t just a bell ringing for another sponsorship deal; it’s a knockout partnership designed to bring you closer to the action than ever before. Casino Kings branding will be engrained into the boxing industry, prominent across BoxNation’s popular YouTube channel through branding and content, where the biggest names and personalities in boxing step into the spotlight for exclusive interviews.

For you savvy fight fans, Casino Kings will be rolling out a series of exclusive offers, adding even more thrill to 2025’s already-explosive boxing schedule. And here’s a great way to kick things off: Casino Kings is welcoming new members with a £35 Free Bet! Just deposit a minimum of £10 and place bets of £10 or more to grab yours. Don’t miss out!

Given BoxNation’s powerful presence in the boxing arena and Casino Kings’ reputation as a premier UK online casino and sports betting platform, this partnership is bound to be a knockout you won’t want to miss.

“We’re buzzing to partner with BoxNation—this really puts Casino Kings in the heart of the action.” Says Jack Dunn, COO of Casino Kings. “The team have been absolutely brilliant, and we’re excited to get stuck into some top-tier behind-the-scenes boxing content for the fans!”

“BoxNation is delighted to announce our partnership with Casino Kings. Casino Kings has a great reputation for delivering sports and entertainment options for users. We look forward to working together with Casino Kings to create a safe and enjoyable experience for fans.” adds Umar Ahmed, BoxNation Channel Lead.

Want to be the first to know? Follow Casino Kings and BoxNation on social media now for instant updates, special offers, and all the ringside action!

About BoxNation:

BoxNation is a dedicated boxing news and media outlet, providing fans exclusive interviews and behind the content featuring the boxing’s biggest names and personalities. With over 95k YouTube subscribers and 50 million plus views, BoxNation is delivering the best boxing content from all around the world. To find out more about BoxNation, visit: www.youtube.com/@BoxNationOfficial

About Casino Kings:

Advertisement

Casino Kings isn’t just another UK-licensed online casino and sportsbook – it’s a platform that puts player well-being first. Deeply committed to responsible gambling, they offer a secure environment equipped with robust tools to empower users to manage their play effectively. Beyond this dedication, Casino Kings delivers consistently fair and competitive odds across a thrilling selection of sports. Plus, the king casino team consistently provides their players with the best welcome bonuses, weekly promotions, daily offers, and much more!

Let’s keep the fun in the game. Please remember to gamble responsibly. 18+ only. For more information, visit: www.gambleaware.org.

Continue Reading

Latest News

Betbazar Explores Cricket in iGaming: What Operators Need to Know

Published

on

Revolutionising Cricket Premier League: Max Sevostianov – COO at Betbazar, shares insights on how AI-Cricket and hyper-local data products are helping Operators engage, convert, and retain players year-round

 

With the start of the Premier League cricket season in India, what key trends are you seeing in the iGaming industry around this sport?

We’re witnessing explosive demand for faster, more immersive cricket content. Ball-by-ball gaming is really taking off, driven by players who crave real-time action and micro-engagements. This has pushed Operators to double down on mobile-first experiences — speed, accessibility, and UX are everything in this space.

Another standout trend is hyper-localisation. It’s no longer enough to offer cricket content in English — platforms are integrating regional languages, tailoring promotions based on local fandoms, and weaving in fantasy-style formats that resonate deeply with Indian audiences.

Perhaps the biggest shift we’re seeing is strategic: cricket is evolving from a seasonal event to a sustainable, year-round revenue channel. Operators aren’t just riding the IPL wave — they’re building ecosystems around domestic leagues, international fixtures, and even niche formats, ensuring engagement doesn’t drop off after the final.

 

Do you think the league will trigger a revenue surge for South Asian Operators? What should they focus on to make the most of this opportunity?

Absolutely — the Premier League is essentially Black Friday for cricket in India and the wider South Asian market. It’s the peak of the calendar, where user engagement and volumes skyrocket. But high traffic alone doesn’t guarantee high returns.

To truly capitalize on this opportunity, Operators need robust infrastructure. That means rock-solid uptime, especially during critical moments like the toss or final overs when activity spikes. Fast bet settlements, wide market coverage — from traditional formats to more niche or prop bets — and content that keeps users hooked, like virtuals or eCricket, are all must-haves.

Advertisement

This season, the winners won’t just be those with the most users — they’ll be the ones who can scale seamlessly, automate efficiently, and deliver content that’s as thrilling as the match itself.

 

What cricket-related products are currently making the biggest impact in the iGaming market?

Three products are really making waves right now.

First, Virtual (AI) and eCricket formats are proving to be game-changers. These always-on experiences keep players engaged even between live matches, maintaining momentum throughout the season and beyond.

Second, high-frequency data feeds are unlocking a new level of interactivity. Instant markets, player props, and ball-by-ball gaming are now the norm, providing users with a dynamic and deeply immersive experience, especially appealing to mobile users who seek fast, responsive gameplay.

Finally, localised and gamified content is crucial. We’re seeing strong traction with fantasy-style elements and UI’s designed specifically for cricket fans. When combined with regional language support and tailored promotions, this kind of personalisation boosts both engagement and long-term retention.

These innovations are driving serious volume — and, more importantly, keeping players coming back.

 

Betbazar recently launched a new product – AI Cricket. Can you walk us through its key features and what makes it so promising?

Advertisement

AI-Cricket is the latest innovation on Betbazar’s marketplace, and it’s setting a new benchmark for virtual sports. At its core, it delivers 24/7 AI-powered cricket matches with realistic gameplay that mirrors live action — from batting styles to fielding dynamics — all generated by advanced algorithms.

What truly sets AI Cricket apart is its end-to-end automation. Everything from match creation to odds generation is fully automated, allowing Operators to run with minimal overhead and maintain a consistent 8% margin, without the need for manual trading.

On the user side, it’s all about engagement. The product supports fantasy-inspired modes and even customisable avatars, offering a highly immersive experience that feels fresh every time. And because it’s always available, it gives Operators a powerful tool to drive retention, even during downtime in the real-world sports calendar.

So AI-Cricket blends innovation with profitability, making it a standout product for today’s cricket-focused iGaming market.

 

Сricket coverage in Betbazar’s Live Data Feed is described as unique. How broad is the coverage, and what specific advantages does it offer to operators?

Betbazar’s Live Data Feed offers one of the most comprehensive and operator-friendly cricket solutions in the market today. We’re talking about 15,000+ pre-match and over 9,000 live Cricket & Kabaddi Events, and an additional 10,000+ AI Cricket events each year — a scale that ensures operators can engage users year-round.

But what really sets it apart is the quality behind the quantity. Settlement times for top events are incredibly fast, typically within five minutes after the match, giving players confidence and keeping the gaming process flow smooth.

From a technical perspective, we’ve built it for performance, featuring low-latency updates, a high SLA for reliability, and customisable margins that allow Operators to fine-tune their offerings to suit different markets and risk profiles.

In short, it’s a powerful, high-performance data solution designed to meet the fast-paced demands of modern cricket, enabling operators to stay ahead of the game.

Advertisement

 

About Betbazar

Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is to build a digital iGaming marketplace that connects creators with operators, accelerating growth through best-in-class products.

Continue Reading

Latest News

COCA Celebrates Q2 2024 with Record-Breaking Milestones and New Launches

Published

on

HONG KONG, Aug. 7, 2024 /PRNewswire/ — COCA, a pioneering force in the crypto wallet and financial services industry, has achieved several remarkable milestones in Q2 2024. Thanks to the steadfast support of its user community, COCA has launched new features, expanded its partnerships, and garnered prestigious accolades, further solidifying its position as a leader in the crypto space.

Launch of Physical Cards

COCA has introduced its highly anticipated physical cards, which are now available globally and compatible with Apple Pay and Google Pay. These cards allow users to make transactions with ease, earning cashback rewards on their purchases. This significant launch marks a step forward in integrating crypto with everyday financial activities, enhancing user convenience and financial flexibility.

Wallet Growth Milestone

The company has reached a significant milestone with 510,000 active wallets, reflecting a 102% growth quarter-on-quarter. This surge in active wallets highlights the increasing trust and adoption of COCA’s platform, as more users join the COCA community to manage their crypto assets securely and efficiently.

Transaction Volume Surge

In Q2 2024, COCA processed over USD 450,000 in transactions through its platform, demonstrating the robust usage and popularity of its financial services. This impressive transaction volume underscores COCA’s commitment to providing smooth and efficient crypto payment solutions.

Integration with Revolut

COCA has made it easier for users to fund their wallets by integrating with Revolut. This new feature allows seamless loading of crypto assets, enhancing the overall user experience and accessibility of COCA’s services.

Award Recognition

Advertisement

COCA has been honoured with the “Best Startup” award in the Financial Revolution category at CONF3RENCE & BLOCKCHANCE 2024. This award is a testament to COCA’s innovative approach and significant impact on the future of finance, recognizing its efforts in driving forward the digital financial ecosystem.

New Strategic Partnerships

COCA has formed strategic partnerships with industry leaders such as Wirex Pay and GoMining. These collaborations aim to provide users with enhanced rewards and a superior overall experience. The partnerships signify COCA’s dedication to expanding its ecosystem and delivering greater value to its users.

Welcoming Pavel Matveev

COCA is excited to announce the addition of Pavel Matveev, Founder of Wirex, to its team as a Strategy and Product Advisor. Pavel’s extensive experience and visionary approach are expected to drive COCA’s strategic initiatives and product development, contributing to the company’s continued growth and innovation.

Season 2 Point System Launch

Season 2 of COCA’s popular point system has launched, offering users the opportunity to earn points through various activities, including trades, referrals, holding assets, and spending with COCA cards. With a prize pool of USDT 3500 and 5 Wirex Pay Nodes, this season promises exciting rewards and increased user engagement. The season ends on August 9th, so users are encouraged to participate actively.

NFT Giveaway

In a special giveaway, COCA distributed 1000 GoMining NFTs to lucky users. These NFTs provide unique benefits, including enhanced mining capabilities and exclusive digital collectibles, adding significant value to the user experience.

For further details on COCA’s Q2 achievements and upcoming initiatives, visit the company’s blog.

Advertisement

Website: coca.xyz

COCA continues to redefine the crypto experience with its innovative solutions, seamless integrations, and user-focused approach. The company’s recent milestones and future plans highlight its commitment to leading the way in the digital financial landscape.

About COCA

COCA is a next-generation crypto super app designed to simplify and secure the crypto experience for users worldwide. With innovations in security, usability, and integration, COCA is at the forefront of the digital asset revolution. For more information, visit coca.xyz.

Photo – https://mma.prnewswire.com/media/2477245/COCA_Q2_2024.jpg
Logo – https://mma.prnewswire.com/media/2338075/4848605/COCA_Logo.jpg

 

COCA Logo

 

Cision View original content:https://www.prnewswire.co.uk/news-releases/coca-celebrates-q2-2024-with-record-breaking-milestones-and-new-launches-302216619.html

Continue Reading

Trending