Red Ribbon Communications drive FICA compliance awareness for fintech company DocFox

In a strategic move to enhance awareness and understanding of FICA compliance, leading South African PR agency Red Ribbon Communications has partnered with DocFox, a pioneer in B2B tech solutions. This collaboration highlights the critical importance of accountability in the financial sector.

South Africa’s placement on the Financial Action Task Force’s (FATF) grey list in February 2024 posed significant challenges. Recognizing the urgency, DocFox enlisted Red Ribbon Communications to leverage their B2B tech PR expertise in content creation, strategic communication, and generating mainstream publicity.

Hawken McEwan, Director of Risk and Compliance at DocFox, expressed enthusiasm about the partnership. “At DocFox, we are dedicated to empowering Accountable Institutions with the knowledge and tools to achieve FICA compliance. Partnering with Red Ribbon Communications has amplified our message and broadened our reach, showcasing their effective FinTech PR skills.”

Reflecting on the collaboration’s success, Ronelle Bester, Account Director at Red Ribbon Communications, said: “Our partnership has not only heightened awareness about FICA compliance but also positioned Hawken as a thought leader in Anti-Money Laundering (AML) and financial crime. Through strategic media outreach and educational initiatives, we have equipped Accountable Institutions with the knowledge needed to combat financial crimes.”

The collaboration with DocFox has significantly enhanced Red Ribbon Communications’ capabilities in providing PR services to FinTech companies. “Working closely with DocFox has expanded our knowledge in the fintech field and improved our effectiveness in offering tailored PR solutions,” Bester noted. “This partnership has been crucial in enhancing our proficiency in the fintech industry and catalyzing positive transformations within the tech PR sector.”

McEwan expressed his satisfaction with the partnership’s outcomes, stating: “I am impressed with the results of our collaboration with Red Ribbon Communications. Together, we have successfully raised awareness of FICA compliance and positioned DocFox as a leading voice in the fight against financial crime in South Africa. This partnership solidifies our commitment to help South Africa be removed from the FATF’s greylist.”

The alliance between Red Ribbon Communications and DocFox has generated widespread media coverage, featuring in prominent publications like Business Day, The Citizen, and IOL. The collaboration also secured six TV and radio interviews, including appearances on eNCA, Cape Talk, Moneyweb, and Power FM, reaching an editorial audience of over 27 million.

As South Africa navigates the path towards regulatory compliance, the strategic collaboration between Red Ribbon Communications and DocFox stands as a testament to the power of effective communication within the fintech sector. “By leveraging our expertise and their dedication, both entities have not only raised awareness but also paved the way for innovative approaches in the tech PR landscape, setting a new standard for industry collaboration and positive impact,” Bester concluded.

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Source: bizcommunity.com

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