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Web3’s biggest investors back social-fi innovation company /Reach in a bid to ‘fix Crypto Twitter’

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Seedphrase, Pranksy, Gmoney, Zeneca and more have invested in a new protocol built to bring quality engagement and beat the Twitter bots

NEW YORK, Dec. 15, 2023 /PRNewswire/ — A group of the world’s best known cryptocurrency and NFT investors are financially backing a new social-fi innovation company to ‘fix Crypto Twitter’. The company, ‘/Reach’, has attracted seed funding from a wide number of public facing figures including Seedphrase, Zeneca, Pranksy, Gmoney, Dingaling, and Mooncat2878. Previous institutional funding from amongst this group include investments in Blur, LooksRare, SuperRare, and NFTNow.

L’anamour and 8an, co-founders of /Reach shared: “Twitter is the home of the international crypto community, yet the platform, the algorithm, and the millions of fake profiles are a constant source of frustration to people and businesses alike. We’re here to change this, and we’ve built a fit-for-pupose protocol and gathered together some of the biggest names in crypto to help us achieve this mission.”

After completion of a beta phase involving onboarding over 6,000 users, /Reach is planning its full launch for 14:00 EST Monday 18th December powered by the $REACH token.

The new company and its investors are looking to use social-fi innovation to fix some of the social media platform’s most glaring problems. The protocol’s USP which allows it to do this is a unique integration between Discord, the home of closed crypto communities, and Twitter/X. This enables anyone to promote their content to an engaged, audited user base while remunerating them for their contribution to the network effects.

This integration allows users and businesses alike to break through the Twitter algorithm and promote their content to targeted audiences. The protocol has already garnered interest from large gaming and media incumbents outside of web3 as a planned next step for growth.

Despite its position as the unofficial “home” of the crypto industry online, Twitter/X has increasingly come under fire from inside and outside of the blockchain industry for the prevalence of bots, fake followers, and low quality engagement across the platform.

A study earlier this year found that many of the biggest crypto profiles have 100,000s of fake ‘bot’ followers inflating their communities. These same fake profiles are also used to promote projects with artificial and low quality engagement on social posts. Elon Musk’s attempts to prevent this since he acquired the company have had limited results, Twitter/X is predicted to lose 30 million users over the next two years – almost 10% of its active user base.

Seedphrase, one of the most recognisable names on Crypto Twitter, the owner of the rarest Cryptopunks, and lead advisor of /Reach shared:

“I’m happy to announce that I’ve joined Get Reach as an advisor and investor in a bid to fix crypto Twitter and help the platform become what it was meant to be. The average organic engagement rate on X is only currently 0.05%. There is high demand for tools to help grow user engagement, while being safeguarded from unpredictable algorithmic changes and competition.

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Get Reach’s platform fosters a collaborative environment where creators and contributors unite to enhance the visibility of Web3 projects, while reaping rewards for their participation. The onus is on us to welcome corporates into web3, and I see Get Reach as the perfect gateway for this with a true decentralised ethos.”

/Reach’s full launch will take place at 14:00 EST on Monday 18th December with full details to be released on the project’s Twitter/X page on Monday.

ABOUT /REACH

/Reach is a simplified, automated, permissionless protocol for quality engagement rewarding, powered by $REACH. The /Reach protocol allows for brands, projects, communities, and individuals to leverage the network effects of a large, vetted and audited audience to organically amplify their key pieces of content, and reward them for it. 100% of all rewards put up by creators are redistributed back into the network.

/Reach was founded by 8an, former venture developer at Rocket Internet, founding team at Numan, and co-founder of art fractionalisation protocol Particle,  and Lanamour, former private equity investor and founder of vintage photography platform FocusBloc. /Reach raised $1,000,000 on chain in less than 24 hours from the likes of Seedphrase, Zeneca, Pranksy, Gmoney, Dingaling, Canary Labs, NxGen, PunkDAO, Mooncat2878, Dingaling, and 0xSun and others who have been using the /Reach protocol throughout its beta phase and have seen the impact it can have on their communication strategies.

ABOUT SEEDPHRASE

Having been involved in the crypto space since 2013, Seedphrase (Daniel Maegaard) is one of the most prolific figures in the web3 space and is highly involved in luxury fashion, music and generative art. He has amassed one of the largest personal collections of digital art and NFTs which includes the only 1/1 Cryptopunk#8348.

ABOUT ZENECA

Known as one of the educational pillars of web3, Zeneca (Roy Bhasin) has helped the masses with onboarding to the world of NFTs by way of his Twitter/X posts and founding of the ZenAcademy and 333Club. Despite a more recent entrance to digital collectibles, Zeneca’s focus on value creation and ability to simplify complex topics has cemented him as a crypto thought leader.

ABOUT PRANKSY

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Boasting almost 500,000 followers on Twitter/X, Pranksy is known to many as the apex of NFT collecting and trading, having sold over 1,250 Bored Apes and earning over 1,000ETH trading CryptoPunks.

ABOUT GMONEY

A founder and collector, GMONEY is one web3’s most notable pioneers. Known simply by his alias and recognized immediately by the rare ape CryptoPunk that he uses as his PFP, GMONEY is the founder of Admit One (a membership-based group of NFT collectors) and 9DCC (a web3-based fashion brand).

ABOUT PUNKDAO

PunkDao are the the largest decentralized organization holding punks. They invest in projects through Punk Ventures, a VC investment DAO with membership on application. 

 

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Nucleus Synapse 2025 Ignites the Human-AI Alliance as the Middle East Leads the Charge in AI-Powered Banking

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DUBAI, UAE, April 29, 2025 /PRNewswire/ — The Middle East isn’t just adopting digital transformation—it’s engineering the future of banking with bold leadership, smart regulation, and rapid AI investment. It is in this spirit of transformation that Nucleus Software convened Synapse 2025 – Middle East, held at the iconic Taj Exotic Resorts, The Palm, Dubai, uniting visionary banking leaders, technologists, and innovators to shape the Human-AI Alliance. More than just a gathering, Synapse 2025 was a catalyst for dialogue, strategy, and co-creation—anchored in the belief that the fusion of human insight and AI is the foundation of next-generation finance.

Mr. Vishnu R. Dusad, Managing Director & Co-founder of Nucleus Software, opened the event with an inspiring address that beautifully captured the spirit of the gathering—a celebration of enduring partnerships, innovation, and shared aspirations. With heartfelt reflections on Nucleus Software’s journey and a forward-looking vision rooted in technological purpose and human-centric progress, his words set a thoughtful and energizing tone for the day, reminding everyone of the power of collaboration in shaping the future of banking. “At Nucleus, we are committed to building solutions that are not just future-ready but future-defining,” he shared. “The Middle East is leading this transformation—bold, visionary, and driven by clear ambition. We are honoured to contribute to this journey.”

A compelling keynote was delivered by Mr. Jamal Saleh, Director General of the UAE Banks Federation (UBF), whose address illuminated the UAE’s transformative journey in digital finance. Highlighting the expansion of UBF from 46 to 62 member banks—now representing nearly the entire balance sheet of the UAE banking sector—Mr. Saleh reaffirmed the Federation’s leadership in driving regulatory innovation and AI adoption. Citing over 40 nationwide banking transformation initiatives inspired by His Highness Sheikh Mohammed bin Rashid Al Maktoum’s mobile-first government vision, Mr. Saleh underscored that “AI is no longer a buzzword—it is becoming the bloodstream of modern banking.” He emphasized the essential role of cybersecurity, trusted regulations, and human oversight in this evolution, and projected with confidence that the UAE would exceed its goal of doubling the digital economy’s GDP contribution by 2030—with partners like Nucleus Software playing a crucial role.

The day’s dialogue was further enriched by two dynamic panel discussions. In the business-focused session, thought leaders Shoaib Rizvi (SVP, Group Head of Digital Products, Emirates NBD), Sudarshan Seshadri (Head of Retail Banking, National Bank of Umm Al Qaiwain), Ahmed Mourad (COO, Astratech), and Suvo Sarkar (Banking Industry Leader & Host of Money Majlis) explored how human insight, powered by AI, is transforming the very fabric of banking. “Customer centricity is no longer optional—it’s programmable,” said Rizvi, while Seshadri noted that “AI is our co-pilot, not our competitor.” Moderated by Anshul Khare, Director, Products & Business Solutions at Nucleus Software, the panel emphasized that trust, agility, and hyper-personalization are central to next-generation growth.

In the technology dialogue, leaders Nitin Bhargava (COO, Al Masraf Bank), Fozi Sultan (Head of IT & Projects, Deem Finance), and Shino Thomas (Head of Technology Operations, mBank), offered deep insights into how AI-native infrastructure is being engineered today to enable scale and speed. From real-time intelligence to modular, cloud-first platforms, the panel, steered by Mohamed Roshdy (CIO, Reem Finance), affirmed that the early-mover advantage in AI development lies in bold execution and a clear architectural vision.

One of the most anticipated moments of the event was the fireside chat with Chris Taylor, CEO of Deem Finance. In a rare and personal conversation, Taylor revealed how his passion for endurance sports has shaped his leadership philosophy—one rooted in discipline, clarity, and sustained execution. Moderated by Mr. Ashwani Arora, Global Head – Customer Success at Nucleus Software, the discussion highlighted Deem’s transformation journey, including its $400M securitization achievement and the remarkable shift from 80% manual to 60% automated interactions. “The biggest barrier to doing the right thing with AI is resistance born out of fear,” Taylor stated, while applauding Nucleus Software’s seamless platform implementation of FinnOne Neo® Collections as a benchmark ‘green-to-green’ transformation.

As the event drew to a close, Mr. Parag Bhise, CEO & Executive Director of Nucleus Software, delivered a powerful closing note, thanking the distinguished participants and reaffirming the company’s commitment to co-creating the future of finance. “We leave here with stronger bonds, sharper perspectives, and a shared determination to lead this Human-AI era with integrity, intelligence, and impact,” he said.

The Middle East is rapidly emerging as a global epicenter for AI-driven banking innovation. Guided by visionary leadership, progressive regulation, and strategic investments in digital infrastructure, the region is redefining the future of financial services. It is against this dynamic backdrop that Nucleus Software hosted Synapse 2025 – Middle East, bringing together stalwarts from across the banking and fintech ecosystem to shape the future of responsible, AI-powered finance. The event was a powerful declaration of what lies ahead. A bold leap into a future where human potential and artificial intelligence work in harmony, not in competition, as collaborative engines of progress.

To know more, please visit https://www.nucleussoftware.com/

 

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HR Path Expands Presence with the Acquisition of smahrt consulting AG in Switzerland, Experts in HR-IT Consulting, Implementation and Outsourcing

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PARIS, April 29, 2025 /PRNewswire/ — HR Path, a global leader in HR consulting and HRIS solutions, is proud to announce its strategic acquisition of smahrt consulting AG, a Swiss-based company specializing in HR-IT consulting, implementation and outsourcing. Especially within the SAP product portfolio.

With a presence in 28 countries and a team of over 2,500 professionals, HR Path is a trusted partner for businesses navigating the complexities of Human Resources. Specializing in advisory, implementation, and operational services, HR Path delivers cutting-edge solutions designed to enhance efficiency and foster growth. Since its founding in 2001, the company has remained steadfast in its mission to transform HR practices globally.

Founded in 2007, smahrt has built a strong reputation for delivering high quality project with the solutions of SAP HCM, SAP SuccessFactors and suitable add-ons from third-party providers or smahrt’s own development. However, not only the depth solution expertise makes smahrt outstanding, but also the excellent know-how in integrating peripheral systems. This enables the HR department to focus on its core tasks and handle administrative tasks digitally and efficiently.

This acquisition represents a significant milestone for HR Path, solidifying its position as a leader in the HR industry and expanding its presence in Switzerland. smahrt’s specialized focus on HR-IT perfectly complements HR Path’s vision of driving organizational growth and excellence through strategic HR solutions.

According to Ato Anderson, Partner at HR Path, this move is “not just a strategic expansion, it’s a people-focused evolution.” He continues, “With smahrt joining HR Path, we are establishing a new powerhouse in the Swiss HR-IT landscape, combining depth of experience with a shared commitment to excellence. Together, we are expanding our service offering while unlocking exciting new opportunities for our clients and our people. This marks the beginning of a new chapter where innovation, impact, and growth will shape the future of HR in the region.”

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CONTACT: Fabienne LATOUR – [email protected] 

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How to Become a Utility Trailer Dealer

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JINING, China, April 29, 2025 /PRNewswire/ — Becoming a utility trailer dealer offers a rewarding opportunity for entrepreneurs looking to serve local businesses and build steady income. Drawing from years of real-world experience, James Ge, founder of Rhinotrail, shares the essential steps for launching a successful dealership.

Understand Industry and Local Demand

Starting with a clear understanding of the trailer industry is critical. Entrepreneurs are encouraged to study the needs of local customers, from landscapers and contractors to farmers and municipalities. Regional trends and seasonal demands can shape inventory planning and sales strategies.

Handle Licensing, Insurance, and Compliance

Legal setup must be a priority. Dealers need to register their business, obtain appropriate dealer licenses, and secure insurance coverage. Requirements vary by state and county, making early research with local DMV or DOT offices essential. Proper compliance protects the business and builds trust with customers from the start.

Build Strong Manufacturer Partnerships

Establishing partnerships with trusted manufacturers gives dealers access to reliable inventory and competitive pricing. Visiting production facilities, reviewing warranty policies, and understanding minimum order expectations help future dealers select manufacturers who support their long-term success.

Choose a Strategic Sales Location

A dealership’s location should offer high visibility, easy accessibility, and appropriate zoning for trailer sales. Entrepreneurs are encouraged to start lean by renting space if necessary, focusing on clear organization and professional presentation of inventory to attract buyers.

Manage Inventory Smartly and Focus on Marketing

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Starting with popular trailer types, such as utility, dump, and enclosed models, allows new dealers to meet common customer needs without overextending capital. Marketing efforts should include a mobile-friendly website, listings on platforms like Facebook Marketplace and Craigslist, and local partnerships to build brand visibility.

Deliver Exceptional Customer Service and Financing Options

Strong customer service creates loyalty and word-of-mouth growth. Dealers who offer clear advice, transparent pricing, and after-sale support quickly differentiate themselves. Offering financing options through local banks or finance companies helps expand the customer base by making larger purchases more accessible.

James Ge and Rhinotrail believe that becoming a utility trailer dealer is a practical and achievable business move for entrepreneurs ready to take action.

Entrepreneurs ready to build their own dealership can contact Rhinotrail today to explore reliable trailer solutions and expert support.

For more information, contact:

Rhinotrail

Website: rhinotrail.com

Email: [email protected]

Phone: +65 97708910

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