Fintech PR
PIF and ATP announce multi-year strategic partnership to accelerate the growth of global tennis

- New partnership focuses on enhancing global tennis and its long-term future, elevating youth and unlocking opportunities for tennis’ next generation
- PIF to serve as the official naming partner of the ATP Rankings
- Partnership incorporates PIF’s four sponsorship pillars: inclusivity, sustainability, youth and technology
RIYADH, Saudi Arabia, Feb. 28, 2024 /PRNewswire/ — The Public Investment Fund (PIF) and ATP today unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.

The major partnership will see PIF become the official naming partner of the ATP Rankings, celebrating players’ journeys and progress across the season and championing excellence as the Year-End No. 1, presented by PIF, is crowned at the Nitto ATP Finals which will take place in Turin, Italy until 2025.
PIF will partner with ATP Tour events in Indian Wells, Miami, Madrid, Beijing and the Nitto ATP Finals, in addition to the Next Gen ATP Finals, hosted in Jeddah until 2027. Following the launch of ATP’s Baseline program earlier this year, PIF has further committed to develop and unlock new opportunities for young players and player pathway initiatives, providing a significant boost to the game’s next generation of stars.
The ATP partnership forms part of PIF’s broader sponsorship platform, investing in people, projects and partnerships with an emphasis on the brand’s four pillars: inclusivity, sustainability, youth and technology.
Together, PIF and ATP will also collaborate to elevate the long-term future of tennis. PIF will actively contribute to ATP’s OneVision Strategic Plan which focuses on driving unity, enhancing fan experiences and leveraging scalable growth opportunities across the sport.
Massimo Calvelli, ATP CEO, said: “Our strategic partnership with PIF marks a major moment for tennis. It’s a shared commitment to propel the future of the sport. With PIF’s dedication to the next generation – fostering innovation and creating opportunities for all – the stage is set for a transformative new period of progress.”
Mohamed AlSayyad, Head of Corporate Brand at PIF, said: “As PIF expands its portfolio of innovative sponsorships, our commitment to ‘Invested in Better’ remains unwavering. Through our collaboration with ATP, PIF will be a catalyst for growth of the global tennis landscape, developing talent, fostering inclusivity and driving sustainable innovation. This strategic partnership aligns with our broader vision to enhance quality of life and drive transformation in sport both within Saudi and across the world.”
Tennis is rapidly becoming a key sport in Saudi Arabia. Between 2019 and 2023, the number of registered players increased by 46%. PIF will leverage ATP’s expertise to develop further opportunities for young Saudis in tennis, including via state-of-the-art facilities, coaching, and an enhanced player pathway in Saudi Arabia.
About PIF:
The Public Investment Fund (PIF) is one of the largest and most impactful sovereign wealth funds in the world. Since 2015, when the Board was reconstituted and oversight transferred to the Council of Economic and Development Affairs, PIF’s board of directors has been chaired by His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz, Prime Minister, Chairman of the Council of Economic and Development Affairs, and Chairman of the Public Investment Fund. PIF plays a leading role in advancing Saudi Arabia’s economic transformation and diversification, as well as contributing to shaping the future of the global economy. Since 2017, PIF has established over 90 companies. PIF is building a diversified portfolio by entering into attractive and long-term investment opportunities in 13 strategic sectors in Saudi Arabia and globally.
www.pif.gov.sa
About The ATP:
As the global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and PIF ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by PIF, the ultimate achievement in tennis. For more information, please visit www.ATPTour.com.
This material is distributed by Teneo Strategy LLC on behalf of the PIF. Additional information is available at the Department of Justice, Washington, DC.
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View original content:https://www.prnewswire.co.uk/news-releases/pif-and-atp-announce-multi-year-strategic-partnership-to-accelerate-the-growth-of-global-tennis-302074281.html
Fintech PR
Digital economy focus of China-EU cooperation: forum

BEIJING, March 17, 2025 /PRNewswire/ — This is a report from China.org.cn:
The 2025 Global Digital Economy Conference (GDEC)’s International Cooperation Forum series was held in Barcelona, Spain, on March 4.
Themed “Integration, Innovation, Win-Win: Co-creating a New Blueprint for the China-Europe Digital Economy,” the Digital Economy Cooperation Forum was hosted by the GDEC Organizing Committee, and organized by the Beijing Municipal Bureau of Economy and Information Technology (BMBEIT).
The event attracted more than 150 government representatives, corporate executives, industry association leaders from China, Spain and other European countries, and more than 60 overseas companies and institutions participated in it.
Jiang Guangzhi, the BMBEIT chief, delivered an opening speech in the form of digital human. In his address, Jiang said that the capital city of China, as a pioneer in the global digital economy, actively implements the national digital economy development strategy, and Barcelona, as the core hub of the European digital economy, has obvious advantages in science and technology industry clusters. The two cities have broad prospects for cooperation in the field of digital economy.
On the sidelines of the forum, BMBEIT also held a business and investment promotion activity called “Night of Beijing” in the Spanish city.
Relevant persons in charge of the BMBEIT promoted Beijing’s leading digital technology solutions in key digital economy industries such as autonomous driving, smart logistics, smart home, digital healthcare, and value-added telecommunications, combining core technologies, application scenarios, international promotion, and effectiveness cases.
Additionally, Lu Yiji, Chairman of the China-Europe Digital Association, Ignasi Castelló, Chief Purchasing Officer of FICOSA International Spain, Li Kang, Senior Vice President of China Telecom International, and Zhang Genxue, General Manager of Beijing Digital Economy Enterprises Overseas Innovation Service Base, each presented the current state and trends of digital economy development from different perspectives, providing valuable experiences and insights for enterprises and institutions.
The GDEC has been successfully held for four sessions since 2021. It is committed to promoting more comprehensive international cooperation in the digital economy industry and promoting the friendly and sustainable development of the global digital ecology. The 2025 GDEC will be held in Beijing in July.
Digital economy focus of China-EU cooperation: forum
http://www.china.org.cn/business/2025-03/06/content_117750616.htm
View original content:https://www.prnewswire.co.uk/news-releases/digital-economy-focus-of-china-eu-cooperation-forum-302402825.html
Fintech PR
Fayafi unveils revolutionary Market Emotional Knowledge & Kinetic Analysis algorithm

MEKKA integrates behavioural finance and market intelligence to transform investment decision-making
DUBAI, UAE, March 17, 2025 /PRNewswire/ — Fayafi Investment Holding, the first UAE firm made available through a bankable certificate issued under the SIX Swiss Exchange framework and featured on Bloomberg, has unveiled the proprietary algorithm MEKKA underpinning its investment decision-making.
MEKKA, an acronym for Market Emotional Knowledge & Kinetic Analysis, was created by Fayafi Investment Holding’s Executive President Dr Patrick Pilati in 2017 in collaboration with Swiss mathematicians.
The advanced financial platform recognizes that markets are driven by human emotions, biases, and psychological patterns. MEKKA integrates sentiment analysis, AI-driven market forecasting, and real-time behavioural insights to optimize investment strategies.
MEKKA relies on Market Emotional Knowledge (MEK) to understand and quantify investor sentiment, cognitive biases, and emotional market drivers. It also uses Kinetic Analysis (KA) to study market momentum driven by behavioural patterns, liquidity flows and investor reactions. MEKKA helps institutional investors like Fayafi anticipate market shifts before they occur.
“While traditional financial models focus purely on quantitative and fundamental analysis, MEKKA combines psychology, AI, and trading analytics to deliver a more complete understanding of market behaviour. By integrating market sentiment analysis, AI-driven behavioural finance models, and predictive trading intelligence, MEKKA enables a more complete understanding of market sentiment. It allows investors to identify opportunities before they gain mainstream attention,” said Dr. Patrick Pilati, Executive President of Fayafi Investment Holding.
MEKKA continuously scans and quantifies investor sentiment using AI-powered real-time monitoring of news and social media analysis to detect sentiment and market shifts. It tracks proprietary indicators measuring emotional states in equity, commodity, and bond markets. It also offers decision-makers investor sentiment heatmaps, visually depicting emotional trends across global financial markets. These insights enable investors to detect early signs of market movements.
“MEKKA represents a transformational shift in financial markets, proving that investor psychology is as crucial as technical and fundamental analysis. MEKKA empowers investors to understand hidden psychological market drivers, capitalise on market inefficiencies and mitigate risk through behavioural-based trading strategies. With MEKKA, investment decisions are no longer based solely on numbers but are also guided by deep insights into human psychology and market emotion,” he added.
MEKKA offers deep insights into niche strategic investments such as isotope copper — of which Fayafi holds USD 3.6 billion in reserves within its Dubai vaults at Ferrari Logistics DMCC. Fayafi Investment SPV has succeeded in commoditizing and securitizing isotope copper, making available USD 1.44B in Euroclear security certificates backed by the metal on the SIX Swiss Exchange in February 2025.
In 2025, Fayafi Investment Holding Limited integrated MEKKA into its investment framework, enhancing its ability to navigate market trends, manage risks and capitalize on behavioural-driven opportunities. MEKKA has enabled Fayafi to optimise its investment decisions by aligning commodity investments with sentiment-based market trends, and enhance liquidity management by timing transactions based on emotional flow predictions.
Backed by Fayafi Investment Holding, MEKKA is evolving rapidly. Upcoming milestones include the launch of automated financial advisors powered by MEKKA’s reasoning engine, integration with blockchain and DeFi, and expanding MEKKA’s insights beyond commodities into other sectors including real estate, venture capital and private equity markets. A key goal, according to Dr Pilati, is to begin offering MEKKA’s capabilities to investment banks and sovereign wealth funds as a licensed platform.
“MEKKA has enabled Fayafi to achieve stronger market positioning, mitigate risks, and maximize returns by aligning investments with psychological market trends. With its rapid improvements and new features, MEKKA is set to reshape the future of behavioural finance-driven investing while keeping Fayafi Investment Holding Limited at the forefront of global financial market intelligence,” Dr Pilati concluded.
Contact Details:
FAYAFI Investment Holding
[email protected]
DIFC, Dubai, UAE
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View original content:https://www.prnewswire.co.uk/news-releases/fayafi-unveils-revolutionary-market-emotional-knowledge–kinetic-analysis-algorithm-302402074.html
Fintech PR
Term Structure Institutional (TSI): The Future of Institutional Fixed-Rate Digital Asset Lending and Borrowing

HONG KONG, March 17, 2025 /PRNewswire/ —
As institutional adoption of digital assets accelerates, the demand for reliable, predictable, and efficient lending and borrowing solutions has never been greater. Term Structure Institutional (TSI) is at the forefront of this transformation, offering a cutting-edge fixed-rate borrowing and lending platform designed to meet the needs of institutional investors.
With a robust foundation built on Fireblocks’ industry-leading Multi-Party Computation (MPC) technology and as an advanced Electronic Communication Network (ECN), TSI eliminates the risks of volatile lending and borrowing markets, providing institutions with seamless access to fixed-income opportunities in the digital asset space.
Despite the rapid growth of digital asset markets, institutional participants continue to face significant barriers:
- Unpredictable Borrowing Costs – Open-term loans expose institutions to fluctuating interest rates, making financial planning challenging.
- Security Concerns – The on-chain DeFi ecosystem is prone to hacks and vulnerabilities, deterring institutional involvement.
- Limited Trading Flexibility – Traditional custodian solutions often restrict institutions from executing sophisticated borrowing and lending strategies.
- Inefficiencies in OTC Markets – A lack of transparency and standardized pricing leads to suboptimal execution.
TSI directly addresses these pain points, delivering a reliable and efficient fixed-income platform purpose-built for institutional engagement.
Enhanced Security with Fireblocks MPC Technology
TSI integrates Fireblocks’ cutting-edge MPC technology, ensuring that institutional assets remain protected at all times. By eliminating single points of failure, TSI significantly enhances risk management and compliance.
Predictable, Fixed-Rate & Fixed-Term Borrowing & Lending
TSI enables institutions to lock in stable interest rates and predefined loan durations, providing much-needed certainty for long-term financial strategies.
Efficient Market Access
TSI’s ECN-powered platform revolutionizes price discovery and liquidity aggregation, bringing the standardization and efficiency of traditional finance into the digital asset ecosystem.
Institutional-Grade Over-Collateralized Lending
To mitigate default risks, TSI requires borrowers to provide collateral exceeding the loan value, ensuring robust lender protection and market stability.
Streamlined Collateral Liquidation
TSI’s structured liquidation process ensures collateral is efficiently managed, safeguarding institutional participants from unnecessary losses.
TSI is more than just a platform—it’s a game-changer for institutional digital asset lending and borrowing. By combining enhanced security and fixed-rate certainty, TSI is setting a new standard for institutional finance in the digital asset space.
Are you ready to experience the next evolution of institutional digital asset lending? Join TSI today and unlock the power of predictable, reliable, and institutional-grade financing. Follow us on X to stay updated!
Term Structure Labs Limited is a company registered in BVI, primarily focused on DeFi research with an emphasis on fixed-rate solutions. Term Structure Institutional (TSI) is one of its products, designed specifically to cater to institutional users, offering tailored solutions within the broader Term Structure ecosystem.
View original content:https://www.prnewswire.co.uk/news-releases/term-structure-institutional-tsi-the-future-of-institutional-fixed-rate-digital-asset-lending-and-borrowing-302401796.html
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