Fintech PR
Invoca Celebrates 2024 Impact Award Winners Showcasing Excellence in Revenue Execution
Awards honour the brands and partners who deliver exceptional customer experiences and meaningful business results.
LONDON, Sept. 25, 2024 /PRNewswire/ — Invoca, the leader in revenue execution platforms, today announced the recipients of its 2024 Impact Awards. Now in its 7th year, this program celebrates the brands and partner teams that have mastered alignment between marketing and sales, resulting in wins across many key business metrics, such as revenue growth and ad spend efficiency. These awards recognize B2C companies that have optimised the buyer journey, embraced revenue execution and driven meaningful business results.
Invoca’s The State of B2C Revenue Execution Report 2024 revealed how poor alignment between B2C marketing, sales, and contact centre teams significantly impacts revenue growth, especially in high-consideration purchase industries. The 2024 winners exemplify the potential for B2C companies that prioritise tightly aligned revenue teams to deliver an exceptional customer journey from first click to final sale.
“B2C brands are operating in a more competitive, fragmented buyer landscape than ever before,” said Jennifer Lovette, SVP of Customer Success at Invoca. “We are incredibly proud to celebrate the brands and partner teams that are using revenue execution to its fullest potential to deliver exceptional customer experiences and drive meaningful business results.”
The 2024 Impact Award finalists include notable brands across a range of industries from telecom to home services, healthcare and more who stand out for the impressive business results they’ve seen through their adoption of revenue execution, as well as partners who are helping Invoca shape the next generation of industry tools and cutting edge solutions. Get inspired by their stories here.
This year’s Invoca Impact Awards winners are:
Best Revenue Team
Winner: T-Mobile
The Best Revenue Team successfully aligns marketing and sales teams to unlock a company’s full revenue potential. Through their use of the Invoca platform, they successfully connect their paid media investments directly to revenue, improve digital engagement, and deliver seamless buyer experiences.
T-Mobile has cemented a strong partnership between its marketing and contact centre sales teams, and uses AI signals on hundreds of thousands of calls to optimise marketing spend, generate qualified leads and understand caller intent. Since using Invoca, they’ve seen a 34% reduction in cost-per-call, a 61% spike in call orders and 27% rise in web orders.
Buyer Journey Excellence
Winner: AT&T
The Buyer Journey Excellence Award winner provides the best experience to consumers by equipping their sales team with high-value insights about incoming calls. Sellers effectively use this information to optimise the buying experience and convert more calls.
AT&T has integrated Invoca with Neustar, routing highly qualified callers directly to agent queues, resulting in a 39% lift in answered calls and a 23% rise in sales opportunities.
“The work we’ve done with Invoca to enrich visitor profiles and enable audience-first routing has truly been a game changer that is giving us meaningful conversion lifts, and we’re seeing the impact on both the consumer and the business side,” said Ben Downing, Director, Marketing Technology and Digital Enablement at AT&T. “We’re thrilled to see where this takes us next – thank you for the honour!”
AI Visionary of the Year
Winner: AutoNation
The AI Visionary of the Year makes the most of their investment through a strong vision and execution. They use Invoca’s AI technology in innovative ways to transform their business. They also push Invoca’s platform and product teams to make improvements that positively impact the broader Invoca customer community.
AutoNation uses Invoca data across multiple departments and AI Signals in their service center scorecards and marketing optimization. Their participation in product Beta testing has been instrumental in strengthening Invoca’s solutions. AutoNation embodies a true spirit of innovation and collaboration, not simply benefiting their own operations but also advancing the entire field of AI-driven business solutions.
Rookie of the Year
Winner: CenterWell (Humana)
The Rookie of the Year is a customer who has been using Invoca for less than a year and has seen the meaningful impact of revenue execution within only a few months of using the platform.
In just one quarter, CenterWell has positioned Invoca at the core of their data-driven decisions. They seamlessly transitioned over 6,000 numbers to Invoca’s PreSense platform to improve agent call outcomes, set up sophisticated integrations, and used advanced Invoca analytics to optimise their media campaigns, better allocate ad spend and create operational efficiencies.
Revenue Execution Hero of the Year
Winner: Melissa Reilly of U.S. Bank
The Revenue Execution Hero of the Year award is an individual who speaks publicly about the innovative ways they connect the buyer journey and are widely considered to be thought leaders in revenue execution.
U.S. Bank’s Melissa Reilly is a true advocate and subject matter expert who generously shares her expertise with the Invoca community. Since joining the program several years ago, Melissa has made significant contributions—from case studies, to reference calls, user groups, webinars and industry analyst engagements—to benefit the wider customer community.
Breakthrough Partner of the Year
Winner: Publicis
The Breakthrough Partner of the Year is given to a partner or agency who has introduced a new integration, joint use case, or go-to market channel. This partner demonstrates innovative thinking to help our joint customers succeed.
Publicis took a major step forward with teams across its divisions, including Starcom, Razorfish, Spark, Zenith, Digitas and Epsilon, using Invoca to deliver unique value to clients. Publicis developed clear measurement plans to improve media attribution for shared clients, creating advanced use cases that are already delivering results.
Partner Collaboration Award
Winner: Tealium
The Partner Collaboration Award goes to the technology or agency partner that consistently shows strong commitment to collaboration by participating in events and other activities that help drive visibility, awareness, and business opportunities.
Tealium earned the win for an integration with Invoca that creates a powerful combination, blending Tealium badges and data actions with Invoca’s offline phone conversion data.
Partner Innovation Award
Winner: Contentsquare
The Partner Innovation Award is given to the technology or agency partner who consistently delivers the most creative use cases or integration ideas, helping Invoca bring cutting edge solutions to market.
Contentsquare is recognized for their depth of integration. Brands using this integration now receive valuable insights into the consumer journey, understanding whether a journey was abandoned or completed, and correctly attributed contact center revenue and conversion.
More Information:
- Learn more about the Invoca Impact Awards program: https://www.invoca.com/invoca-impact-awards
- Get inspired by Invoca Impact Award finalist stories: https://www.invoca.com/blog/impact-awards-2024-finalists
- See the results you can get with Invoca: https://www.invoca.com/customers
About Invoca
Invoca is the leading revenue execution platform to connect marketing and sales teams to enable them to track and optimise the buying journey and drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.
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VICTORIA, Seychelles, March 14, 2025 /PRNewswire/ — KuCoin, a global leading cryptocurrency exchange, is excited to announce the release of its latest market trend and trading bot strategies report for March 2025. This detailed production is designed to empower traders by enhancing their understanding of the crypto market and refining their trading techniques.
This new report is set to support both novice and experienced traders by providing them with a detailed historical analysis of Bitcoin’s performance over the past 13 years, diving into the long-term trends and cyclicality of the market, enabling traders to enhance their understanding of the market landscape.
To help everyone to better keep up with the dynamics of the market, the report features a calendar of key events in March that are expected to impact the crypto markets. This report serves as learning materials with the purpose of information sharing, users are welcome to leverage the detailed information provided in the report to personalize their own analysis and develop trading strategies that align with their individual trading habits and risk appetite.
This is a testament to KuCoin’s ongoing commitment to education and excellence in the crypto trading space. New users are also welcomed to join the latest Trading Bot Carnival to stand a chance of getting various types of rewards. Users are encouraged to read through risk warnings before proceeding to investing.
For a full report and access to the educational resources provided by KuCoin, please visit KuCoin Official Website.
About KuCoin
Founded in 2017, KuCoin is one of the pioneering and most globally recognized technology platforms supporting digital economies, built on a robust foundation of cutting-edge blockchain infrastructure, liquidity solutions, and an exceptional user experience. With a connected user base exceeding 40 million worldwide, KuCoin offers comprehensive digital asset solutions across wallets, trading, wealth management, payments, research, ventures, and AI-powered bots.
KuCoin has garnered accolades such as “Best Crypto Apps & Exchanges” by Forbes and has been recognized among the “Top 50 Global Unicorns” by Hurun in 2024. This recognition reflects its commitment to user-centric principles and core values, which include integrity, accountability, collaboration, and a relentless pursuit of excellence. Learn more: https://www.kucoin.com/.
Disclaimer: This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. KuCoin shall not be liable for any errors or omissions or any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances.
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Fintech PR
Marygold & Co. Launch Britain’s First-of-a-Kind Intuitive Financial App, Set to Overhaul the UK’s Archaic Banking System
LONDON, March 14, 2025 /PRNewswire/ — Marygold & Co., a brand-new money management app, has today launched, radically simplifying personal finance and money management. The app promises to overhaul the UK’s archaic banking system, characterised by an endemic failure to understand how intertwined our finances are with our day-to-day lives.
To achieve this, Marygold is launching a suite of innovative features to market, such as being the first-of-its-kind app that allows users to move money across all their different bank accounts without the need to leave the app. Key features of Marygold include:
- Marygold’s “Nudge” function improves users’ money management by sending automated reminders tailored to their needs which can be actioned “as is,” edited or ignored.
- The app’s proprietary “Time-lock” feature provides users with a “cooling off” period, promoting mindful spending and helping couples align on financial priorities. The feature also protects vulnerable family members from scams.
- As Marygold unveils that 26% of Brits regularly dip into their savings, the Digital Piggy Bank counteracts this human nature by delaying the visibility of savings, which in turn fosters discipline through an “out of sight, out of mind” approach.
- Marygold’s Money Pools facilitates one central hub to collate financial goals, tailored to their economic personality.
To support its launch as Britain’s most intuitive money management app, national research from Marygold & Co. has revealed that close to a third of the nation (29%) say their financial circumstances change monthly, yet banks fail to address their unique requirements. With the majority of banking communications delivered retrospectively to falling into debt and overdraft charges – 5.2 million (12%) banking customers agree that their bank does not accommodate for the daily diversity of financial needs.
Vicky Reynal, the Financial Psychotherapist, commented on her involvement in the development of Marygold & Co.:
“We all have a unique relationship with money, shaped by a complex web of both rational and emotional factors. I was pleased to work with Marygold & Co., who recognise that a one-size-fits-all approach to personal finance does a disservice to customers.
“The goal is to reduce the stress that often comes with managing money and to encourage healthier saving habits over time. Technology can play an important role in simplifying financial management, and this collaboration is a step towards making that process calmer and more straightforward for users.”
View original content:https://www.prnewswire.co.uk/news-releases/marygold–co-launch-britains-first-of-a-kind-intuitive-financial-app-set-to-overhaul-the-uks-archaic-banking-system-302401868.html
DUBAI, UAE, March 14, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has announced a new perk for MT5 users on Bybit in a zero-fee trading event, Indices Unleashed.
From today until April 12, 2025, Bybit traders can execute transactions on 18 prominent indice pairs without incurring trading fees. The offer applies automatically to derivatives linked to indices including the Dow Jones Index Cash CFD (DJ30), NAS100 Cash (NAS100), Hang Seng Index Cash CFD (HK50), S&P Index Cash CFD (SP500), GER40 Cash (GER40), US SMALL CAP 2000 – CASH (US2000), France 40 Index (FRA40), Nikkei Index Cash CFD (Nikkei225), UK 100 Cash (UK100), EUSTX50 Cash (EU50), ES35 Index Cash (ES35), Hang Seng Tech Index Case CFD (HKTECH), Bovespa Cash CFD (BVSPX), South Africa 40 – CASH (SA40), S&P/ASX 200 Index Cash CFD (SPI200), Singapore 20 Index Cash CFD (SGP20), and the Taiwan RIC Index Cash CFD (TWINDEX), all available on the Bybit Gold & Forex Trading platform.
Bybit Gold & FX Trading marks a significant milestone for Bybit as the first cryptocurrency exchange to achieve seamless MT5 integration. This groundbreaking advancement provides users with access to a diverse range of financial instruments, including forex, gold, and other commodities, alongside traditional crypto offerings. With MT5’s sophisticated charting tools, automated trading capabilities, and intuitive interface, Bybit Gold & FX Trading enhances the trading experience for both seasoned professionals and those new to the markets, setting a new benchmark within the digital asset trading landscape.
“Whatever the market conditions, broader access and powerful, intelligent tools are a trader’s best friend. We’re offering free access to indices trading via MT5 on Bybit for a limited time to allow users to experience the platform and find their trading rhythm in a dynamic market,” said Joan Han, Sales and Marketing Director of Bybit.
To find out more about the event and its terms and conditions, users may visit: Bybit Indices Unleashed – Trade for Free
#Bybit #TheCryptoArk
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit’s Communities and Social Media
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