Fintech
Sixgill Launches Integrity, The Blockchain Data Authenticity Solution
Santa Monica, CA, Nov. 19, 2019 (GLOBE NEWSWIRE) — (via Blockchain Wire) Sixgill, LLC, a leader in data automation and authenticity products and services, today announced the commercial launch of Sixgill Integrity™ 1.0 for blockchain-enforced data authenticity.
Sixgill Integrity fulfills the critical enterprise need for end-to-end, real-time data authenticity assurance with robust capabilities to monitor and guarantee the veracity of any data stream, including today’s sensors emitting time-series data in any form.
Integrity provides organizations with absolute assurance that the data they create, transmit, process, act on, and store remains unchanged and tamperproof throughout its lifecycle. In short, Integrity ensures that organizations – including their stakeholders, regulators, clients and others – can truly trust their data, particularly for high-stakes data automation applications.
Blockchain is too slow to achieve real-time operational performance for most mission critical use cases if all the data must flow through the blockchain. Sixgill chose a hybrid, on-chain/off-chain architecture. Integrity ensures that organizations will benefit from the unparalleled security, transparency and immutability of private and public blockchain networks, while using off-chain capabilities for storing, processing, verifying and safely operationalizing vast amounts of data.
Use cases for Sixgill’s new blockchain-secured data authenticity solution span a wide range of industries and needs, including these:
- Healthcare: Permanent auditability, traceability and certainty required for regulatory-grade medical and clinical trial data records
- Supply Chain: Immutable data evidence of authenticity of goods origin and permanent traceability to originating data source(s)
- FinTech: Unalterable transaction records for permanent audit trails
- Utilities: Backbone data integrity for widely distributed infrastructures enabling centrally managed, system-wide programmatic actions triggered by device, data, and contextual rules for operating on data truth
- Insurance: Verified data lifecycle authenticity from smart devices, smart homes, sensor-intensive vehicles, smart buildings, etc. for rate setting and claim settling
- Video Surveillance: Permanent data immutability and auditability for tamperproof video data streams with configurable alerting to any tampering
Integrity’s benefits are already being realized in the healthcare industry. New York and Austin-based Litmus Health – an early pilot adopter – uses Sixgill Integrity in its end-to-end data science platform for clinical research to ensure the immutability of clinical trial data.
“We needed to be able to provide sponsors and, ultimately, the FDA, with an ironclad lineage for their data,” says Dr. Samuel Volchenboum, Chief Medical Officer for Litmus Health. “Implementation of Sixgill Integrity helps ensure that all data is collected, stored and analyzed in an immutable, trackable and auditable way,” says Dr. Volchenboum.
For industries that rely on audit trails, Integrity provides a vital solution for compliance support and defense against data breaches involving electronic records. This can include health information and clinical research data, as well as financial, accounting and billing records, manufacturing design controls, ecommerce sales, IT helpdesk records, university student records, quality assurance and control, 3-D printing and CNC instruction sets, and even voting records.
“In today’s highly digitized and data-intensive world, ensuring the authenticity and integrity of data has become a mission critical concern,” says Phil Ressler, CEO of Sixgill. “Any data compromise whatsoever can have disastrous business, operational, legal, regulatory, or even life-threatening consequences. Sixgill Integrity improves on the unrivaled integrity of blockchain by adding in real-time operational speed and scale that today’s organizations require.”
Sixgill Integrity 1.0 Technical Details
Integrity stands apart from other data security offerings in that it combines the maximum-integrity properties of distributed ledger technology (DLT) with the speed of a modern distributed data system. This is made possible by Integrity’s unique on-chain/off-chain architecture that marries the immutability of private and public blockchains with an off-chain data layer that preserves real-time performance at scale.
By combining DLT and (where possible) Edge computing, Integrity is able to use blockchain and cryptography to completely authenticate data origin and verify data content and chronology.
Sixgill Integrity 1.0 provides organizations with:
- End-to-end data lifecycle immutability
- Permanent and continuous regulatory-grade data auditability
- A powerful, fully configurable rules engine that can define and trigger actions
- Full functionality that is data-, device-, and ledger-agnostic
- A comprehensive dashboard for rules and operations monitoring, with real-time analytics
- Automated real-time alerts of any data compromise
- Device authenticity validation
- Deployment to single tenant private clouds or custom on-premise deployment
- SaaS version coming in 2020
Data Integrity Is An Emerging Enterprise Necessity
The need for data security and authentication has never been greater. The continued rapid expansion of data processing in the cloud makes these complex networks ever more vulnerable to intrusions, while the proliferation of connected devices vastly expands the attack vectors into device networks. Sixgill regards networks as indefensible and assumes bad actors can and will get into any system. Sixgill sees data itself as defensible, with Integrity the result.
Data streams exploding from the Internet of Everything (IoE) can be tampered with, hacked or changed without even the most diligent organizations ever knowing – or not knowing soon enough to avert severe damage. Sixgill Integrity provides the data security backstop that today’s organizations so desperately need.
Contact Sixgill for more information. View or download a Sixgill Integrity product overview here, along with this independent IoT Data Security Market report from Frost & Sullivan, which profiled Sixgill as “a leading provider of IoT data services.”
About Sixgill
Sixgill provides a full suite of universal data automation and authenticity products and services that enable organizations to govern IoE assets. With the Sixgill® product suite, organizations easily acquire, analyze and act on IoE data, at any velocity or scale. Meeting the increasing necessity for end-to-end sensor data management, process automation and analytics for sensor-informed operations, Sixgill offers Sense™ for IoE data enrichment and automation, Sense Vision™ for ML-based camera data intelligence, and Integrity™ for blockchain-based authenticity. HyperLabel™, by Sixgill, is a desktop application for creating, automating, updating, and managing annotated datasets for Machine Learning. To learn more, visit Sixgill.com.
© 2019 Sixgill, LLC. All rights reserved. Trademarks and logos are the property of their respective owners.
Daniel Kehrer | Sixgill, LLC | [email protected]
Fintech
How to identify authenticity in crypto influencer channels
Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.
In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.
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Comments
There are several levels related to this point.
LEVEL 1
Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.
Just to compare:
LEVEL 2
Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.
LEVEL 3
It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.
LEVEL 4
Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.
2. Average views number per video
This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?
First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.
Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.
3. Influencer’s channel statistics
The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.
LEVEL 1
When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.
LEVEL 2
After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.
If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.
Example of statistics
Wrapping up
These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.
If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.
Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process.
Author
Nadia Bubennikova, Head of agency at Famesters
Fintech
Central banks and the FinTech sector unite to change global payments space
The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.
Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.
Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).
At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.
The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.
As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.
Source: fintech.globa
The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.
Fintech
TD Bank inks multi-year strategic partnership with Google Cloud
TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.
The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.
This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.
TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.
Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.
TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.
Source: fintechfutures.com
The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.
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