Fintech
KMS Officially Launches Kaypay – a Buy Now, Pay Later Commerce Platform

KMS officially introduced Kaypay to Vietnamese users from August 2022. Kaypay is an application that combines a social commerce platform with a pay-later payment method.
KMS, the global software company with a giant engineering team of more than 1,600 people, and a solid technology background in fintech and retail product, established Kaypay with the mission to build joyful shopping experiences and good spending habits for young Vietnamese.
Kaypay is committed to implementing a transparent buy now, pay later service and bringing authentic products to its end users. Kaypay is a no-service-fee for users as we manage the operation cost by sharing these cost with brand partners. This is the critical difference of Kaypay in the current buy now, pay later market.
From partner opinions, this new form of payment is a great opportunity for brand partners to increase sales. The brands on Kaypay platform are “hand-selected” to ensure the criteria of quality are met. In additional, origin of goods is certified and must have a clear after-sales policy for end users.
All features of Kaypay are built from the foundation of AI (Artificial Intelligence) and Big Data to bring the best digital native experience for users in discovering, shopping, and – proceeding of payment. Besides, Kaypay is cooperating with leading technology partners in the field of e-commerce and payment such as Haravan, Shopify, TrueID, Onepay, Appotapay, etc. This is the foundation to help Kaypay build a suitable and local friendly social-commerce platform for Vietnam market.
From the launching in August, Kaypay is going to implement various marketing activities focusing on target audiences. On the platform, top-tier goods from famous brands (Adidas, Nike, Reebok, Vichy, La Roche Posay, 3CE, etc.) have already been listed and ready to shop by users. During the launching period, Kaypay has prepared a lot of attractive offers to welcome new users to discover and enjoy the application.
Fintech
Fintech Pulse: Your Daily Industry Brief – May 16, 2025: Mastercard, MoonPay, Méliuz, CrediLinq, PaySaxas

Welcome to Fintech Pulse, your daily op-ed–style briefing on the most impactful developments shaping financial technology. Today’s edition dives into five major stories that illustrate the dynamism — and the growing pains — of our industry: a powerhouse partnership targeting stablecoin accessibility, a Brazilian cashback unicorn’s bold Bitcoin treasury play, a Singapore-based embedded finance innovator’s fresh capital infusion, a playful analogy linking Eurovision to European fintech, and a leadership shake-up at a Canadian cross-border payments startup. We break down each story, offer strategic insights, and tie it all together with the SEO keywords you care about: fintech, stablecoins, embedded finance, series A funding, blockchain, crypto and cross-border payments.
1. Mastercard × MoonPay: Bridging the Stablecoin Gap
Headline: FinTech Partnerships Look to Crack Stablecoin On- and Off-Ramp Challenges
Source: PYMNTS
What Happened?
On May 15, global payments giant Mastercard announced a strategic partnership with crypto payments provider MoonPay to integrate stablecoin rails directly into Mastercard’s network. The collaboration aims to embed fiat-stablecoin on- and off-ramps into everyday fintech.apps and retail banking services, moving beyond centralized exchange gateways .
Why It Matters:
Stablecoins promise lock-step parity with fiat currencies, lightning-fast settlement, and programmable money capabilities that excel at cross-border remittances and DeFi use cases. Yet adoption stalls without ubiquitous access — most users still must visit exchanges like Coinbase or Binance to convert dollars to USDC or Tether. By embedding on-ramps into Mastercard’s network, consumers and merchants could initiate stablecoin transactions from familiar banking and payments interfaces, lowering the barrier to entry for programmable dollars and euros.
Op-Ed Insight:
The partnership signals a crucial inflection point: incumbent networks are no longer sidelining crypto; they’re building rails atop it. But the devil’s in the details. Regulatory fragmentation (especially in the U.S. under the stalled GENIUS Act) and merchant liability concerns could slow merchant acceptance. True scalability will require not only seamless rails but also incentivised merchant adoption programs and robust KYC/AML frameworks from banks stepping in as custodians and liquidity providers. We’re watching a race where technology leadership must align with regulatory clarity to keep moving the needle on stablecoin usability.
2. Méliuz Becomes Brazil’s First Bitcoin Treasury Company
Headline: Brazil fintech gets approval to become a Bitcoin treasury company
Source: TradingView (Cointelegraph)
What Happened?
On May 15, Brazilian cashback fintech Méliuz received shareholder approval to pivot from a “cashback‐only” model to a Bitcoin treasury strategy, designating itself as the country’s first publicly traded Bitcoin treasury company. The firm purchased 274.52 BTC at an average price of USD 103,604, bringing its total holdings to 320.3 BTC (~USD 33 million).
Why It Matters:
Corporate Bitcoin treasuries have become a hallmark of conviction in crypto’s long-term value — think MicroStrategy or Tesla. Méliuz joins Latin America’s leaders in on-chain treasury allocations, underscoring the region’s appetite for inflation hedges amid currency volatility. Brazilians, accustomed to high interest rates and emerging-market FX turbulence, may view BTC as an “alpha asset” to diversify corporate balance sheets.
Op-Ed Insight:
Méliuz’s move is more than PR — it’s a strategic risk‐management bet. By repositioning its corporate purpose around “maximizing BTC per share,” Méliuz aligns shareholder interests with crypto market cycles. Yet the company must balance treasury volatility against its core cashback business cash flows. Success depends on transparent reporting, disciplined treasury management (e.g., dollar-cost averaging), and clear communication to retail investors who may not be crypto natives. Watch whether this spurs rival Brazilian fintechs or banks to follow suit in allocating portions of their liquidity reservoirs to on-chain assets.
3. CrediLinq Secures USD 8.5 Million Series A
Headline: Global fintech CrediLinq Raises $8.5M Series A to Accelerate the Growth of B2B Embedded Finance
Source: FinSMEs / PR Newswire
What Happened?
Singapore-based CrediLinq, an AI-powered B2B embedded finance platform, closed an USD 8.5 million Series A funding round on May 16. The round was co-led by OM/VC and MS&AD Ventures, with new participation from Citi North America and the Rustem Family Office, alongside returning backers 500 Global, Epic Angels, 1982 VC, and Big Sky Capital.
Why It Matters:
As digital commerce platforms multiply, so does demand for seamless, point-of-sale financing for SMEs. CrediLinq’s API-first embedded finance toolkit lets marketplaces and B2B platforms plug in working-capital lines, receivables financing, and AI-driven credit underwriting directly into seller checkouts. This reduces friction, speeds approval, and uses platform-level data (e.g., transaction history) for richer risk models.
Op-Ed Insight:
The Series A underscores two key trends: (1) investors doubling down on embedded finance as a multi-trillion-dollar opportunity, and (2) the rise of AI-powered credit to mitigate non-performing loans via real-time data. CrediLinq’s roadmap—geographic expansion into the U.S., U.K., and Australia; talent acquisitions; and algorithmic enhancements—mirrors best practices for scaling fintech infrastructure. Watch for CrediLinq partnerships with e-commerce giants like Amazon or TikTok Shop; that level of integration could unlock exponential growth and cement its platform moat.
4. State of Play: Eurovision × Fintech
Headline: State of play: Eurovision x fintech
Source: FinTech Futures
What Happened?
In a whimsical yet illuminating piece published May 16, fintech analyst Philip Benton draws parallels between the Eurovision Song Contest and the European fintech ecosystem, highlighting themes of performance, jury vs. audience dynamics, and cross-border collaboration.
Why It Matters:
Analogies like Benton’s help demystify fintech for broader audiences, showcasing how global expansion requires more than flashy UX (the “gimmicks”); it needs solid fundamentals, compliance infrastructure, and a mix of consumer appeal and regulatory endorsement (the “jury vote”). The article reminds us that fintech success hinges on balancing novelty with viability.
Op-Ed Insight:
Drawing on Eurovision’s dual-voting system, fintechs must navigate both user growth and regulator approval. The most memorable Eurovision acts aren’t always the slickest — sometimes it’s the oddball, risk-taking performances that stick. Similarly, fintech innovation should target underserved niches (e.g., micro-lending in underbanked regions or carbon-credit marketplaces) rather than chasing generic neobank status. Collaborations (APIs as “backing vocals”) between banks, startups, and infrastructure players will define the winning acts in this fintech “contest.” The key takeaway? Stand out, but don’t stray from the core song — your business model and compliance framework.
5. PaySaxas Appoints Dmitrii Barbasura as CEO
Headline: PaySaxas names Salt Edge founder Dmitrii Barbasura as CEO
Source: FinTech Futures
What Happened?
On May 16, Canadian payments infrastructure startup PaySaxas announced the appointment of Dmitrii Barbasura, founder of open banking pioneer Salt Edge, as its new CEO. Barbasura succeeds co-founder Alex Sulenko and steps in with a mandate to expand payment solutions and solidify regulatory licences, including a new Electronic Money Institution (EMI) licence from Finland’s FIN-FSA.
Why It Matters:
PaySaxas offers multi-currency IBANs, SEPA/SWIFT transfers, and fiat–crypto conversions. Under Barbasura’s leadership at Salt Edge, which grew to serve 200+ clients in 50+ countries, the startup aims to replicate that traction in cross-border payments infrastructure — a space ripe for regulatory arbitrage and product innovation.
Op-Ed Insight:
Leadership transitions in fintech can catalyse strategic pivots. Barbasura’s track record suggests PaySaxas might strengthen its API packaging, explore embedded FX hedging products, and deepen partnerships with neobanks and remittance platforms. Securing the Finnish EMI licence hints at a Eurozone-centric growth push before eyeing Latin America or Asia. Watch how Barbasura balances product roadmaps with “reg-tech” imperatives — his next moves will reveal whether PaySaxas can outflank incumbents like TransferWise or Ripple’s On-Demand Liquidity.
Concluding Analysis
Today’s headlines underscore a few macrothemes:
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Institutional Embrace of Crypto Rails: From Mastercard embedding stablecoin ramps to Méliuz building a Bitcoin treasury, legacy players and scale-ups alike are staking claims on on-chain liquidity.
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Embedded Finance as Infrastructure: CrediLinq’s Series A and PaySaxas’s leadership hire both spotlight embedded finance and API-driven cross-border payments as bedrock fintech infrastructure.
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Regulatory Alignment vs. Product Innovation: Whether it’s the GENIUS Act’s hold-up on U.S. stablecoin policy or PaySaxas’s Finnish EMI licence, regulatory clarity remains the linchpin for fintech scale.
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Brand and Narrative Matter: Philip Benton’s Eurovision analogy reminds us that storytelling — and positioning — can amplify product differentiation in a crowded market.
As always, Fintech Pulse will continue tracking how these stories evolve. Will Mastercard–MoonPay ignite a stablecoin payments boom? Will Méliuz’s Bitcoin treasury pay off or invite volatility headaches? Can CrediLinq convert its AI promise into enterprise-grade partnerships? Stay tuned.
The post Fintech Pulse: Your Daily Industry Brief – May 16, 2025: Mastercard, MoonPay, Méliuz, CrediLinq, PaySaxas appeared first on News, Events, Advertising Options.
Fintech
Fintech Pulse: Your Daily Industry Brief – May 15, 2025 (Chime, eToro, Branch, Moniepoint, Nuvei)

Every morning, Fintech Pulse delivers the key developments shaping the financial technology landscape. Today’s briefing blends market-moving IPO news, regulatory shifts, global expansion challenges, emerging market success stories, and pan-European payment innovations. Here’s what you need to know—and what it means for the industry.
1. Chime’s Long-Anticipated IPO Filing Signals Renewed Tech Market Optimism
Last week, Chime Financial formally filed for its U.S. initial public offering, opting to list under the ticker “CHYM” on the Nasdaq. The filing revealed impressive financials for 2024: a 31% revenue increase to $1.67 billion and a narrowed net loss as the company scales its fee-free banking model. Having raised $2.65 billion from backers like SoftBank and Tiger Global, Chime’s public debut is poised to test the renewed appetite for fintech listings after months of IPO drought. Underwriters Morgan Stanley, Goldman Sachs, and J.P. Morgan will steer the deal, while investors will closely watch the yet-to-be-disclosed share count and price range.
Source: Reuters
Opinion: Chime’s profitable growth story could pave the way for other tech-bank hybrids to go public, bridging the gap between venture valuations and public market realities. Yet with interest rates still elevated, performance on the first trading day will be the ultimate barometer.
2. eToro’s Nasdaq Debut and Chime’s IPO Filing: A Tale of Two Fintechs
eToro Group stormed the Nasdaq with its IPO, raising $620 million by selling 11.9 million shares at $52 apiece—and seeing its stock jump nearly 29% to close at $67. The social trading platform, boasting 40 million users and a net income leap from $15.3 million to $192.4 million in 2024, marked the first major fintech offering in four years. Riding the wave of easing U.S.–China trade tensions, eToro’s blockbuster performance underscores the thawing in equity markets for growth-oriented stocks. Meanwhile, Chime’s own IPO filing one day later shows a domino effect: when one marquee fintech succeeds, others follow suit.
Source: Financial Times, MarketWatch
Opinion: eToro’s success reveals investors’ hunger for profitable fintech models. But sustainability will hinge on user engagement and margin diversification—especially for companies like Chime that rely on interchange and subscription revenues.
3. CFPB Drops Lawsuit Against Walmart and Branch: Regulatory Winds Shift
In a surprise move, the Consumer Financial Protection Bureau dismissed its December lawsuit against Walmart and fintech provider Branch, which had accused them of opening accounts without consent, charging hidden fees, and failing to deliver on “instant access” promises. The dismissal follows criticisms that the original complaint was “rushed” and “meritless,” according to statements from both defendants. This action marks the latest in a string of CFPB cases dropped under new leadership—an indication that regulatory agendas can shift swiftly with changing administrations.
Source: PYMNTS
Opinion: While the dismissal is a win for corporate defendants, it raises questions about policy consistency. Fintech partners and retailers should heed this case as a reminder to stay ahead of evolving consumer-protection expectations—or risk sudden legal pivots.
4. Mexico’s Fintech Boom Needs Government Backing to Reach Scale
Bloomberg Opinion highlights that Mexico’s burgeoning fintech sector—from payment innovators like Mercado Pago to SME-lending platforms—struggles under outdated regulation and high cash usage, with over one-third of Mexicans unbanked. Despite the success of unicorns such as Clara and rising digital wallet adoption, the 2018 Fintech Law has not kept pace with new business models, hampering credit access and cross-border expansion. Policymakers must modernize the legal framework, incentivize digital-ID initiatives, and foster public-private partnerships to accelerate financial inclusion and economic growth.
Source: Bloomberg Opinion
Opinion: Without targeted government support—such as tax incentives for digital transactions and streamlined licensing—Mexico’s fintech potential may stall at home, even as domestic champions eye Latin American expansion.
5. African Fintech Unicorns Shine in FT’s Fast-Growth Rankings
The Financial Times, in collaboration with Statista, named Moniepoint Inc.—Nigeria’s agent-banking juggernaut—as one of Africa’s fastest-growing companies, boasting a 1,663% compound annual growth rate from 2020–2023. Among 125 high-performing firms, Transcorp Hotels also impressed with a 329.5% CAGR, illustrating that fintechs and traditional sectors alike are thriving amid post-pandemic recovery. However, cross-border expansion remains challenging due to infrastructure gaps and regulatory fragmentation.
Source: Nairametrics
Opinion: Moniepoint’s success underlines the power of digital financial infrastructure in emerging markets. As regulatory harmonization advances, expect more African fintechs to translate local traction into regional—and eventually global—footprints.
6. Nuvei Joins EPI to Bring Wero Digital Wallet into E-Commerce
Nuvei, the Canadian payments specialist, announced its membership in the European Payments Initiative (EPI), becoming one of the first PSPs to integrate Wero, the new pan-European digital wallet. Through existing Nuvei integrations, merchants can pilot Wero from May 2025 and launch broadly in September 2025, enabling instant account-to-account (A2A) payments via SEPA Instant. This move accelerates EPI’s goal to rival global card schemes with a sovereign wallet alternative.
Source: PR Newswire
Opinion: Nuvei’s early adoption of Wero demonstrates that payment processors see value in a Europe-centric alternative to Visa and Mastercard. The success of Wero will hinge on consumer uptake—and on convincing merchants that a single-stack wallet can coexist with legacy rails.
The post Fintech Pulse: Your Daily Industry Brief – May 15, 2025 (Chime, eToro, Branch, Moniepoint, Nuvei) appeared first on News, Events, Advertising Options.
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Fintech Pulse: Your Daily Industry Brief – May 14, 2025 (Citi, iCapital, ACES Quality Management, SavvyMoney, CreditSnap, Bolivia, Willis)

Today’s fintech landscape is defined by dynamic M&A activity, innovative product launches, and the first steps toward comprehensive regulatory frameworks in emerging markets. From Citigroup’s strategic divestiture to iCapital, through workplace accolades for ACES Quality Management, to SavvyMoney’s tactical acquisition of CreditSnap, Bolivia’s landmark fintech decree, and Willis’s global insurance offering for fintechs, the industry is in constant flux. In this op-ed–style briefing, we distill these top stories into concise analysis, offering perspective on what they mean for stakeholders—investors, founders, regulators, and service providers alike—and why they matter in the broader fintech narrative.
1. Citi Sells Private Markets Funds Unit to iCapital
Citigroup has agreed to sell its Citi Global Alternatives unit—comprising some 180 private-market feeder funds spanning private equity, private credit, infrastructure, real estate, and hedge funds—to fintech asset-platform specialist iCapital. Under the arrangement, iCapital will assume full operational and management responsibilities for the platform, while Citi remains the investment advisor and distributor for the funds. Approximately 20 employees from Citi’s alternatives division will transition to iCapital as part of the deal, which is expected to close by the end of Q2 2025.
Analysis & Opinion
This divestiture underscores Citi’s ongoing drive to streamline its wealth management operations and refocus on core competencies—a strategy championed by CEO Jane Fraser and overseen by Andy Sieg, head of the global wealth division. By outsourcing the operational complexity of alternative investments to a specialized fintech partner, Citi can leverage iCapital’s scalable technology and network effects without sacrificing advisory revenues. For iCapital, the acquisition cements its position as a dominant consolidator of private-markets fund platforms, marking its 23rd overall acquisition and 14th back-book addition. As alternative investments continue to attract high-net-worth clients in search of yield and diversification, this trend of “bank-to-fintech” handoffs may intensify, raising questions about the future role of traditional banks in managing non-traditional asset classes.
Source: Barron’s
(Source details drawn from Barron’s and Reuters reporting)
2. ACES Quality Management Named One of 2025 Best Places to Work in Fintech
ACES Quality Management, a Denver-based provider of enterprise quality management software for financial services, has been recognized by Arizent’s Best Places to Work in Fintech program for the third consecutive year. The award, judged by Best Companies Group, evaluated workplace policies, employee engagement surveys, benefits, and culture across 29 financial-technology firms. ACES CEO Trevor Gauthier credited the honor to the company’s focus on integrating advanced technology that empowers employees to innovate and grow.
Analysis & Opinion
In an industry often criticized for burnout and high turnover—especially within high-pressure startup environments—ACES’s repeated recognition highlights the strategic importance of people-centric culture in fintech. Quality management software, by its nature, champions consistency, process rigor, and measurable outcomes; it’s fitting that a leader in this domain also models exemplary workplace standards. As competition for skilled technologists and compliance experts intensifies, fintech firms that prioritize employee experience will gain a recruitment and retention edge. ACES’s success story suggests that embedding empathy and empowerment into technology roadmaps not only drives product excellence but also strengthens employer brand—a lesson for all fintech organizations seeking sustainable growth.
Source: ACES Quality Management
3. SavvyMoney Acquires CreditSnap to Bolster Credit-Lifecycle Platform
SavvyMoney, backed by Spectrum Equity, announced the acquisition of CreditSnap, a Texas-based fintech that automates deposit account opening and lending processes for banks and credit unions. CreditSnap’s founders, Deepak Polamarasetty (CEO) and Sreeram Jadapolu (Chairman), will join SavvyMoney’s leadership team to integrate their platform—already used by EastWest Bank, TCM Bank, and Gesa Credit Union—into SavvyMoney’s real-time credit scoring, marketing analytics, and product recommendation suite. While terms were not disclosed, CreditSnap’s extensive core integrations (>73 banking systems) promises to accelerate SavvyMoney’s roadmap for a unified, digital-first consumer finance experience.
Analysis & Opinion
This M&A move reflects the growing battle among credit-tech players to own the end-to-end consumer financial journey—from account origination through ongoing credit monitoring and personalized product recommendations. By folding CreditSnap’s onboarding and lending workflow into its existing analytics and scoring toolkit, SavvyMoney positions itself as a one-stop solution for community banks and credit unions looking to modernize. The deal also signals that fintech consolidation remains a preferred route to expand capabilities rapidly, rather than build in-house. Yet, integration risk looms large: aligning disparate technology stacks, data models, and corporate cultures will test SavvyMoney’s execution prowess. Success will hinge on seamless customer migrations, regulatory compliance across geographies, and clear ROI proofs for financial institution partners.
Source: FinTech Futures
4. Bolivia Publishes First Comprehensive Fintech Regulation
On May 7, 2025, Bolivia issued Supreme Decree No. 5384, the country’s inaugural regulation expressly recognizing and governing Financial Technology Companies (FTCs)—including blockchain operators, tokenized-asset issuers, virtual-asset service providers (VASPs), and other tech-based financial services. This decree builds on earlier Central Bank Resolution No. 82/2024 and FIU Administrative Resolution No. 019/2025, which began to lift restrictions on virtual assets and pave the way for innovation. Key provisions include:
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Regulatory Sandbox: A controlled testing environment under ASFI supervision.
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Cross-Sectoral Scope: Unified oversight for finance, capital markets, and insurance.
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Definitions: Clear legal status for tokenized assets, virtual assets, VASPs, and FTCs.
ASFI now has 40 calendar days to issue detailed authorizations and licensing procedures for FTCs, which must incorporate as licensed financial institutions.
Analysis & Opinion
Bolivia’s decree is a watershed moment for Latin America’s fintech ecosystem. By formally acknowledging disruptive technologies and establishing a sandbox, regulators signal openness to innovation balanced with oversight. This measured approach—learning from sandbox regimes in the UK and Singapore—could catalyze homegrown startups while attracting foreign investment. However, the requirement for FTCs to become licensed institutions may pose barriers for early-stage ventures, potentially favoring incumbents with capital to meet licensing thresholds. The success of this regulation will depend on ASFI’s agility in drafting clear guidance and maintaining dialogue with industry stakeholders to avoid over-regulation that stifles creativity.
Source: Dentons
5. Willis Unveils FinTech Plus: A Tailored Global Insurance Solution
Willis, a WTW business, has launched FinTech Plus, a unified insurance offering designed specifically for fintech companies navigating complex global risk landscapes. Developed collaboratively over a year by Willis teams in Great Britain and the U.S., FinTech Plus delivers:
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Comprehensive Coverage: Cyber liability, professional indemnity, crime, and other tailored products.
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Single Proposal Form: Streamlined underwriting with uniform wording.
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Lloyd’s-Backed Panel: Access to agile syndicates and specialist insurers.
Trenton McNee (FinTech & Digital Assets Leader, UK) and Anthony Rapa (FinTech Industry Leader, North America) emphasize the solution’s flexibility for stage-agnostic fintechs, enabling C-suite executives and risk professionals to innovate with confidence.
Analysis & Opinion
As fintechs scale internationally, insurance becomes a critical enabler—yet bespoke coverage is often fragmented, expensive, and administratively burdensome. FinTech Plus addresses these pain points by unifying products and reducing friction in the placement process. From a strategic standpoint, WTW’s move deepens its footprint in a high-growth vertical, leveraging global data insights to price emerging risks. For fintech founders, FinTech Plus could reduce capital tied up in self-insurance reserves and accelerate market entry. The real test will be the solution’s flexibility to adapt to evolving threats—AI misuse, DeFi smart-contract vulnerabilities, and regulatory fines—and its ability to integrate real-time risk monitoring for proactive underwriting adjustments.
Source: Reinsurance News
Conclusion
May 14, 2025’s fintech pulse paints a picture of an industry in transition—where traditional banking behemoths farm out alternative-investment operations to specialized platforms; best-in-class workplaces like ACES vie for top talent; credit-tech firms consolidate to broaden their value chains; emerging markets like Bolivia legislate innovation; and risk-management providers like Willis craft bespoke insurance products for digital financiers. For incumbents and startups alike, the message is clear: agility, strategic partnerships, and a people-first ethos will define success in the evolving fintech arena. As these stories illustrate, staying ahead requires not just cutting-edge technology, but also thoughtful regulatory navigation, cultural excellence, and comprehensive risk frameworks—pillars that will support the next wave of fintech innovation.
The post Fintech Pulse: Your Daily Industry Brief – May 14, 2025 (Citi, iCapital, ACES Quality Management, SavvyMoney, CreditSnap, Bolivia, Willis) appeared first on News, Events, Advertising Options.
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