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Loyalty Management Market worth $25.4 billion by 2029- Exclusive Report by MarketsandMarkets™

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CHICAGO, April 26, 2024 /PRNewswire/ — Blockchain technology, sustainability-focused initiatives, subscription-based business models, and digital transformation will all have a significant impact on the Loyalty Management Market in the future. Data analytics will also drive personalised experiences in this market. In order to increase consumer engagement and loyalty, ecosystem collaborations, gamification, and voice-activated loyalty programmes will all be crucial. For firms to adjust to changing market trends and consumer tastes, regulatory compliance and ongoing innovation are crucial.

The Loyalty Management Market is expected to reach USD 25.4 billion by 2029 from USD 11.4 billion in 2024, at a CAGR of 17.3 % during 2024–2029, according to a new report by MarketsandMarkets™.

Browse in-depth TOC on “Loyalty Management Market”

326 – Tables
47 – Figures
275 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for years

2018-2029

Base year considered

2023

Forecast period

2024–2029

Forecast units

Value (USD) Million/Billion

Segments Covered

By Offering, Solution, Services, Operator, Vertical and Region

Region covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Companies covered

The major players in the Loyalty Management Market are Epsilon (US), Oracle (US), Comarch (Poland), ICF Next (US), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy),  Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), Loyalty One (Canada), Punchh (US), Ebbo (US), Preferred Patron (US),  Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore),  Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany),  Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK),  Yotpo (US), SailPlay (US), and Zinrelo (US).

Loyalty management has evolved into a crucial component of business strategy worldwide. Businesses across various industries are increasingly adopting sophisticated loyalty management solutions to enhance customer engagement, drive repeat purchases, and foster brand loyalty. With the proliferation of digital channels and the rise of personalized customer experiences, loyalty programs have become more targeted and data-driven, leveraging advanced analytics and artificial intelligence to deliver tailored rewards and incentives.

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The professional services segment contributed the largest market share in the Loyalty Management Market during the forecast period.

Professional service providers manage a part or the entire loyalty management lifecycle for enterprises, thereby comprehending business constraints and providing major insights that help these companies optimally utilize all available resources and make the most of their technological investments. The growth in the professional services segment is governed by the complexity of operations and the deployment of loyalty management solutions. It also provides support services throughout the business tenure and creates a relationship with the organization. These services help the marketing and operations teams enhance customer experience and raise ROIs as they are customized, easily applicable, and assure availability and performance to the maximum extent.

The BFSI vertical segment is estimated to hold the largest market size during the forecast.

The BFSI vertical requires loyalty management solutions to analyze data based on touchpoints, enabling brands to offer a personalized experience. A study by Accenture found that 75% of consumers expect brands to personalize their experiences, highlighting the growing demand for tailored interactions. This is particularly true in the BFSI sector, where customers expect products, services, and communication to be relevant to their individual needs and financial goals. This sector has incorporated data analytics and AI to deliver loyalty programs and increase customer engagement. There has been a continuous technological revolution in the banking sector in the form of Automated Teller Machines (ATMs), core banking, eBanking, and mobile banking, which gave rise to various services, such as Real-Time Gross Settlement (RTGS), Centralized Funds Management System (CFMS), National Electronic Funds Transfer (NEFT), and the use of credit, debit, and smart cards. Hence, banking and financial institutions are expected to invest greater resources in the market to focus on providing better loyalty programs to their customers.

Based on region, Asia Pacific is projected to register the highest CAGR during the forecast period.

Asia Pacific, home to nearly 40% of the world’s population, is witnessing diverse implementations of loyalty management technologies. The Asia Pacific region is undergoing a notable surge in adopting loyalty management, driven by the flourishing economies of India, China, Japan, Australia, and New Zealand. The rising prevalence of internet access and the escalating per-user engagement online have prompted organizations to bolster their presence in the loyalty management sector by leveraging digital channels, including social media, websites, emails, virtual assistants, and call centers.  Loyalty management solutions are adopted by many companies across industry verticals, whose primary focus is on client retention and further building sustainable customer relationships through these programs. Increasing customer retention also boosts profit margins and brings a stable source of income. Deploying a loyalty program entails an investment; however, strategies aimed at customer retention are more cost-effective than efforts directed at acquiring new customers. The surge in social media usage, the proliferation of internet access, and the expansion of the eCommerce sector constitute significant catalysts propelling the adoption of loyalty programs across Southeast Asia. Vietnam and Thailand emerged as the primary drivers within the region, with Malaysia, the Philippines, Singapore, and Indonesia following suit.

Top Key Companies in Loyalty Management Market:

The report profiles key players such as Epsilon (US), Oracle (US), Comarch (Poland), ICF Next (US), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy),  Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), Loyalty One (Canada), Punchh (US), Ebbo (US), Preferred Patron (US),  Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore),  Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany),  Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK),  Yotpo (US), SailPlay (US), and Zinrelo (US).

Recent Developments:

  • In March 2024, Epsilon launched the next generation of its retail media platform. Epsilon Retail Media applied AI and person-first identity in the ad server, unlocking opportunities to drive stronger outcomes with shoppers on retailers’ properties, across the open web or in tandem.
  • In May 2023, Bond Brand Loyalty announced a strategic investment in its business from Colorado-based private equity firm, Mountaingate Capital. The announcement followed a substantial period of growth for Bond and reflected the potential for further expansion in both reach and offerings to serve clients better.
  • In April 2023, Capillary Technologies acquired Brierley to expand its portfolio.
  • In January 2023, Giift acquired a strategic majority interest in InTouch, a loyalty solutions provider based in Indonesia.

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Loyalty Management Market Advantages:

  • By rewarding consumers for their recurring business, fostering brand loyalty, and lowering attrition rates, loyalty management solutions assist companies in keeping customers.
  • By providing customers with individualised offers, incentives, and prizes based on their preferences and behaviour, loyalty programmes encourage greater customer engagement and increase repeat business and brand advocacy.
  • With the help of loyalty management tools, businesses can make well-informed decisions and effectively target their marketing efforts by gaining vital insights about consumer behaviour, preferences, and spending habits.
  • By providing individualised prizes, exclusive benefits, and VIP treatment, loyalty programmes raise customer satisfaction and foster enduring connections with clients.
  • By encouraging consumers to spend more, upsell and cross-sell goods, and recommend the brand to others, loyalty management solutions generate more sales and income and boost profitability and business expansion.
  • By providing distinctive benefits, experiences, and value-added services that customers find appealing, loyalty programmes assist companies in standing out from the competition and enhancing customer loyalty and market placement.

Report Objectives

  • To determine and forecast the global Loyalty Management Market by offering, solution, services, operator, vertical, and region from 2024 to 2029, and analyze the various macroeconomic and microeconomic factors affecting market growth.
  • To forecast the size of the market segments concerning five central regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America.
  • To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the Loyalty Management Market.
  • Analyze each submarket concerning individual growth trends, prospects, and contributions to the overall Loyalty Management Market.
  • To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the Loyalty Management Market.
  • To profile the key market players; provide a comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials; and illustrate the market’s competitive landscape.
  • Track and analyze competitive developments in the market, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities.

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About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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RECOMMENDED CASH OFFER by MERIDIAN BIDCO LLC (an Affiliate of K1 INVESTMENT MANAGEMENT, LLC, as general partner of K5 CAPITAL ADVISORS, L.P., as general partner of K5 PRIVATE INVESTORS, L.P.) for MARIADB plc

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NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION (IN WHOLE OR IN PART) IN, INTO OR FROM ANY JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OF SUCH JURISDICTION.

THIS IS AN ANNOUNCEMENT UNDER RULE 2.9 OF THE IRISH TAKEOVER PANEL ACT, 1997, TAKEOVER RULES 2022 (THE “IRISH TAKEOVER RULES”).

BIDCO, K1 AND K5 NOW HAVE IRREVOCABLE SHAREHOLDER SUPPORT IN RESPECT OF 68.51% OF MARIADB SHARES

MANHATTAN BEACH, Calif., May 20, 2024 /PRNewswire/ — On 24 April 2024, K1 Investment Management, LLC (“K1“) made an announcement pursuant to Rule 2.7 of the Irish Takeover Rules (the “Rule 2.7 Announcement“) of a firm intention by Meridian Bidco LLC (“Bidco“), a newly formed Affiliate of K1, as manager of K5 Private Investors, L.P. (“K5“), to make an offer to acquire the entire issued and to be issued share capital of MariaDB plc (“MariaDB“) (the “Offer“).

The terms and conditions of the Offer are set out in the Rule 2.7 Announcement and will be set out in full in the Offer Document.

Capitalised terms used in this announcement (the “Announcement“), unless otherwise defined, shall have the meanings given to them in the Rule 2.7 Announcement.

Additional Irrevocable Undertakings

K1, K5 and Bidco announce that they have received further irrevocable undertakings each dated 17 May 2024 to accept the Offer, or (where Bidco and/or the K1 Group elects to switch to a scheme of arrangement with respect to MariaDB plc under the Companies Act 2014) the scheme of arrangement under the Companies Act 2014, from each of the below listed parties in respect of, in aggregate, 12,376,128 MariaDB Shares, representing in aggregate approximately 17.93% of the existing issued share capital of MariaDB as at 16 May 2024.

These undertakings continue to be binding in the event of a competing offer for MariaDB.

Further details of these irrevocable undertakings (including the circumstances in which they may lapse and cease to be binding) is set out below:

Shareholder

Number of
MariaDB Shares
as at 16 May 2024
to which the
irrevocable
undertaking
relates

Approximate % of
the existing

issued share
capital of
MariaDB as at 16
May 2024

Election for Cash
Offer or Unlisted
Unit Alternative

Highbar Partners II LP

1,650,981

2.39 %

Cash Offer

Highbar Partners Fund

LP

33,964

0.05 %

Cash Offer

Highbar Entrepreneur

Partners II LP

12,883

0.02 %

Cash Offer

Vinland Long Bias Fund

Ltd

343,252

0.50 %

Cash Offer

Vinland Macro Fund Ltd

117,600

0.17 %

Cash Offer

Vinland Macro High Vol

Fund Ltd

591,780

0.86 %

Cash Offer

Finnish Investment LTD

2,108,352

3.05 %

Cash Offer

Carola Sevlius

267,272

0.39 %

No election made

Fantasy Talent
International Limited

620,541

0.90 %

Unlisted Unit

Alternative

Vista Associates
Corporation

589,131

0.85 %

Unlisted Unit

Alternative

North Land Global Limited

1,426,480

2.07 %

Unlisted Unit

Alternative

Star Advantage Global
Limited

620,541

0.90 %

Unlisted Unit

Alternative

Realmplus Limited

1,241,081

1.80 %

No election made

Andreas Bechtolsheim

1,423,522

2.06 %

Cash Offer

Lombard International

Assurances SA

923,158

1.34 %

No election made

Kaj Arnö

298,353

0.43 %

No election made

David Axmark

107,237

0.16 %

No election made

TOTAL

12,376,128

17.93 %

 

Each of the above mentioned irrevocable undertakings shall lapse and cease to have any effect on and from the earliest of the following occurrences:

•  Bidco and/or the K1 Group publicly announces that it does not intend to make or proceed with the Offer and no new, revised or replacement offer or scheme is announced in accordance with Rule 2.7 of the Irish Takeover Rules, either at the same time or within two days of such announcement; or

•  the Offer lapses, closes or is withdrawn (which, for the avoidance of doubt, will not be deemed to have occurred only by reason of Bidco and/or the K1 Group electing to switch to a scheme of arrangement with respect to MariaDB under the Companies Act 2014); or

•  the Offer becomes or is declared unconditional in all respects or (where Bidco and/or the K1 Group elects to switch to a scheme of arrangement with respect to MariaDB under the Companies Act 2014), the scheme of arrangement under the Companies Act 2014 becomes effective.

Total Irrevocable Support

Therefore, in aggregate K1, K5 and Bidco have now received irrevocable undertakings to accept the Offer, or (where Bidco and/or the K1 Group elects to switch to a scheme of arrangement with respect to MariaDB plc under the Companies Act 2014) the scheme of arrangement under the Companies Act 2014, in respect of, in aggregate 47,288,825 MariaDB Shares and representing approximately 68.51% of the existing issued share capital of MariaDB as at 16 May 2024. Further details of the irrevocable undertakings procured by Bidco, K5 and K1 prior to this Announcement are set out in the Rule 2.7 Announcement.

Enquiries

Lazard (Financial Advisor to K1 and Bidco)

Adrian Duchini, Keiran Wilson, Charles White

 

Tel: +44 20 7187 2000

 

Haven Tower Group (Public Relations Advisor to K1)    

Donald Cutler, Brandon Blackwell

 

Tel: +1 424 317 4850

 

Important Notices

The K1 Responsible Persons (being the investment committee of K1), the Bidco Officers and the Topco Officers accept responsibility for the information contained in this Announcement. To the best of the knowledge and belief of the K1 Responsible Persons, the Bidco Officers, the Topco Officers, (who have taken all reasonable care to ensure that such is the case) the information contained in this Announcement for which they have accepted responsibility is in accordance with the facts and does not omit anything likely to affect the import of such information.

Lazard Frères & Co. LLC, together with its affiliate Lazard & Co., Limited (which is authorised and regulated in the United Kingdom by the Financial Conduct Authority) (“Lazard“), is acting exclusively as financial adviser to K1 and Bidco and no one else in connection with the Offer and will not be responsible to anyone other than K1 and Bidco for providing the protections afforded to clients of Lazard nor for providing advice in relation to the Offer or any other matters referred to in this Announcement. Neither Lazard nor any of its affiliates owes or accepts any duty, liability or responsibility whatsoever (whether direct or indirect, whether in contract, in tort, under statute or otherwise) to any person who is not a client of Lazard in connection with this Announcement, any statement contained herein or otherwise.

Disclosure requirements of the Irish Takeover Rules

Under Rule 8.3(b) of the Irish Takeover Rules, if any person is, or becomes, ‘interested’ (directly or indirectly) in 1% or more of any class of ‘relevant securities’ of MariaDB, all ‘dealings’ in any ‘relevant securities’ of MariaDB or any securities exchange offeror (including by means of an option in respect of, or a derivative referenced to, any such ‘relevant securities’) must be publicly disclosed by not later than 3:30 pm (U.S. Eastern Time) on the ‘business day’ following the date of the relevant transaction. This requirement will continue until the ‘offer period’ ends. If two or more persons cooperate on the basis of any agreement either express or tacit, either oral or written, to acquire an ‘interest’ in ‘relevant securities’ of MariaDB, they will be deemed to be a single person for the purpose of Rule 8.3 of the Irish Takeover Rules.

Dealing Disclosures must also be made by any offeror and by any persons acting in concert with them in accordance with Rule 8.2 of the Irish Takeover Rules.

In general, interests in securities arise when a person has long economic exposure, whether conditional or absolute, to changes in the price of the securities. In particular, a person will be treated as having an ‘interest’ by virtue of the ownership or control of securities, or by virtue of any option in respect of, or derivative referenced to, securities. Terms in quotation marks are defined in the Irish Takeover Rules, which can be found on the Irish Takeover Panel’s website.

Details of the offeree company in respect of whose relevant securities Dealing Disclosures must be made can be found in the Disclosure Table on the Irish Takeover Panel’s website at www.irishtakeoverpanel.ie, including details of the number of relevant securities in issue, when the offer period commenced and when any offeror was first identified. If you are in any doubt as to whether or not you are required to disclose a ‘dealing’ under Rule 8, please consult the Irish Takeover Panel’s website at www.irishtakeoverpanel.ie or contact the Irish Takeover Panel at telephone number +353 1 678 9020.

Further Information

This Announcement is for information purposes only and is not intended to, and does not, constitute an offer to sell or invitation to purchase any securities, or the solicitation of any vote or approval in any jurisdiction pursuant to the Offer or otherwise, nor shall there be any sale, issuance or transfer of securities in any jurisdiction in contravention of applicable law. In particular, this Announcement is not an offer of securities for sale into the United States. No offer of securities shall be made in the United States absent registration under the Securities Act of 1933, as amended, or pursuant to an exemption from, or in a transaction not subject to, such registration requirements. The release, publication or distribution of this Announcement in certain jurisdictions may be restricted by law and therefore persons in such jurisdictions into which this Announcement is released, published or distributed should inform themselves about and observe such restrictions.

This Announcement has been prepared for the purpose of complying with the laws of Ireland and the Irish Takeover Rules and the information disclosed may not be the same as that which would have been disclosed if this Announcement had been prepared in accordance with the laws of jurisdictions outside of Ireland.

Overseas Shareholders

The laws of certain jurisdictions may affect the availability of the Offer (including the Unlisted Unit Alternative) to persons who are not resident in Ireland. Persons who are not resident in Ireland, or who are subject to laws of any jurisdiction other than Ireland, should inform themselves about, and observe, any applicable legal or regulatory requirements. Any failure to comply with any applicable legal or regulatory requirements may constitute a violation of the laws and/or regulations of any such jurisdiction. To the fullest extent permitted by applicable Law, the companies and persons involved in the Offer (including the Unlisted Unit Alternative) disclaim any responsibility and liability for the violation of such restrictions by any person.

Unless otherwise determined by Bidco or K1 or required by the Irish Takeover Rules, and permitted by applicable law and regulation, the Offer (including the Unlisted Unit Alternative) will not be made available, directly or indirectly, in any Restricted Jurisdiction, and the Offer will not be capable of acceptance from within a Restricted Jurisdiction where to do so would violate the laws in that jurisdiction.

The release, publication or distribution of this Announcement in or into certain jurisdictions may be restricted by the laws of those jurisdictions. Accordingly, copies of this Announcement and all other documents relating to the Offer (including the Unlisted Unit Alternative) are not being, and must not be, released, published, mailed or otherwise forwarded, distributed or sent in, into or from any Restricted Jurisdiction. Persons receiving such documents (including, without limitation, nominees, trustees and custodians) should observe these restrictions. Failure to do so may constitute a violation of the securities laws of any such jurisdiction. To the fullest extent permitted by applicable Law, K1, the K1 Group and Bidco disclaims any responsibility or liability for the violations of any such restrictions by any person. MariaDB Shareholders who are in any doubt regarding such matters should consult an appropriate independent professional adviser in the relevant jurisdiction without delay.

Further details in relation to overseas shareholders shall be contained in the Offer Document.

If you are a resident of the United States, please read the following:

This Announcement is not intended to, and does not, constitute or form part of any offer (including the Offer), invitation or the solicitation of an offer to purchase, otherwise acquire, subscribe for, tender, exchange, sell or otherwise dispose of, any securities, or the solicitation of any vote or approval in any jurisdiction, nor will there be any acquisition or disposition of the securities referred to in this Announcement in any jurisdiction in contravention of applicable Law or regulation.

This Announcement is not a substitute for the Offer Document and the Form of Acceptance or any other document that Bidco may file with the SEC in connection with the Offer, if any. A solicitation and an offer to buy MariaDB Shares will be made pursuant to a Tender Offer Statement on Schedule TO that Bidco intends to file with the SEC. At the time the tender offer is commenced, MariaDB will file a Solicitation/Recommendation Statement on Schedule 14D-9 with the SEC with respect to the tender offer. MARIADB SHAREHOLDERS ARE URGED TO READ ANY SUCH DOCUMENTS FILED WITH THE SEC CAREFULLY IN THEIR ENTIRETY IF AND WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE OFFER. SUCH DOCUMENTS SHOULD BE READ CAREFULLY BEFORE ANY DECISION IS MADE WITH RESPECT TO THE

OFFER. Investors and MariaDB Shareholders will be able to obtain free copies of these materials (if and when available) and other documents containing important information about MariaDB and the Offer once such documents are filed with the SEC through the website maintained by the SEC at http://www.sec.gov.

The Offer, if made, will be made in the United States pursuant to the Exchange Act and otherwise in accordance with the requirements of the Irish Takeover Rules. Accordingly, the Offer will be subject to disclosure and other procedural requirements, including with respect to withdrawal rights, offer timetable, settlement procedures and timing of payments that may be different from those typically applicable under U.S. domestic tender offer procedures and law. In addition, the Offer Document and any other documents relating to the Offer have been or will be prepared in accordance with the Irish Takeover Rules and Irish disclosure requirements, format and style, all of which may differ from those in the United States.

MariaDB is incorporated under the laws of Ireland. Some of the directors on the MariaDB Board at the date of this Announcement are resident in a country other than the United States. As a result, it may not be possible for United States holders of MariaDB Shares to effect service of process within the United States upon MariaDB or some of the directors of MariaDB or to enforce against any of them judgements of the United States predicated upon the civil liability provisions of the federal securities laws of the United States. It may not be possible to sue MariaDB or its officers or director(s) in a non-US court for violations of US securities laws. In addition, US holders of MariaDB Shares should be aware that, if K1 and Bidco elect to proceed pursuant to a scheme of arrangement (as described herein), the federal securities laws of the United States may not be applicable.

Publication on website

This Announcement, together with all information incorporated into this document by reference to another source, subject to certain restrictions relating to persons resident in Restricted Jurisdictions, will be made available on K1’s website (https://k1.com/meridian-offer-update/). Neither the content of any such website nor the content of any other website accessible from hyperlinks on such website is incorporated into, or forms part of, this Announcement.

Rounding

Certain figures included in this Announcement have been subjected to rounding adjustments. Accordingly, any figures shown for the same category presented in different tables may vary slightly and figures shown as totals in certain tables may not be an arithmetic aggregation of the figures that precede them.

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BingX Marks Sixth Anniversary with Comprehensive Global Expansion Strategy

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  • Set to launch USDC-margined futures trading
  • Introducing Launchpad and Launchpool for token sales
  • Expanding into Turkey, Vietnam, and Argentina, backed by localized support and dedicated teams
  • Plans documentary with Whale and Dolphin Conservation and a renowned video platform to raise awareness on animal protection.

VILNIUS, Lithuania, May 20, 2024 /PRNewswire/ — BingX, a leading cryptocurrency exchange, today announced its ambitious global expansion strategy “ExpansionX” during its sixth anniversary celebration on May 20. Under the theme “Amazing Six,” the exchange marks this milestone with a grand 13 million USDT prize pool.

Now supporting 18 languages and a global user base of 10 million, BingX has solidified its leadership with a remarkable growth in perpetual futures trading volume and 750 tokens listed on its spot trading platform. The “ExpansionX” initiative aims to broaden BingX’s footprint across more fields, further establishing its presence in the cryptocurrency industry.

Diverse Product Offerings and Technological Innovation:

BingX’s success hinges on its unwavering commitment to continuous innovation and product diversification, catering to the evolving needs of crypto enthusiasts and traders worldwide. Offering a diverse range of products, BingX empowers users with flexibility and choice in managing digital assets.

Guided by a user-centric philosophy, BingX systematically and comprehensively develops its products and services. To enhance capital efficiency, BingX will introduce USDC-margined futures trading and expand the range of assets used as trading margins, alongside updates in coin-margined futures trading.

In spot trading, BingX will launch Launchpad and Launchpool, enabling participation in attractive token sales and access to high-quality, rigorously vetted projects. For wealth management, BingX will offer loan services, allowing users to pledge tokens for collateralized loans at competitive rates. The platform will also expand its structured product offerings to include dual currency notes, accumulators/decumulators, and snowball products, providing diverse investment options.

Additionally, BingX plans to provide access to top crypto asset managers, bringing institutional-quality asset management capabilities to its users.

Brand Recognition and Corporate Social Responsibility:

BingX remains committed to corporate social responsibility, supporting charitable causes, disaster relief, environmental conservation, and community projects worldwide. In the latter half of 2024, BingX plans to further its community contributions. Collaborating with Whale and Dolphin Conservation and a renowned video platform, BingX will produce a documentary to raise awareness about the cruelty of captivity and promote animal protection.

Starting as the first crypto social trading platform, BingX has grown into a leading global crypto exchange, always prioritizing its users and upgrading services to meet evolving objectives. Engaging actively in industry events and regional activities, BingX fosters community engagement and promotes global crypto adoption through blockchain conferences, sponsorships, and educational seminars.

Global Footprints and Strategic Partnerships:

As 2024 witnesses its expansion into markets such as Turkey, Vietnam, and Argentina, BingX prioritizes localization by identifying and developing products and campaigns specifically tailored for local markets, supported by a dedicated team with local expertise. Through strategic partnerships and alliances with cross-border players such as Chelsea Football Club and two UFC champion fighters, BingX has spread cross-border influence and established a formidable presence in key markets across continents, providing millions of users with access to cutting-edge trading solutions and unparalleled market opportunities. Looking ahead, BingX is committed to further expanding its partnerships reach to enhance global presence and impact.

Vivien Lin, Chief Product Officer of BingX, expressed her excitement and gratitude: “As we reflect on the past six years and look towards the future, our commitment to excellence and innovation remains unwavering. Together with our BingX community and partners, we will continue to push the boundaries of what’s possible in the crypto industry, setting new milestones and driving positive change. Thanks for being part of our journey, and we are ready to achieve new heights together in 2024 and beyond.

About BingX 

Founded in 2018, BingX is a leading crypto exchange, serving over 10 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals. BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency. In 2024, BingX proudly became Chelsea FC’s principal partner, marking an exciting debut in the world of sports.

For more information please visit: https://bingx.com/

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Bitget Wallet Lists Ecosystem Token BWB on Native Launchpad, Seeks to Capitalize on Market Momentum

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VICTORIA, Seychelles, May 20, 2024 /PRNewswire/ — Bitget Wallet, one of the largest multi-chain wallets, has announced that its official ecosystem token will be listed on its native launchpad from May 23, 18:00 (UTC+8). This move marks a significant milestone in Bitget Wallet’s commitment to revolutionizing the digital asset landscape and providing users with unparalleled opportunities for growth and engagement.

Users who have accumulated at least $200 worth of transactions in the month of May on Bitget Swap, the wallet’s native trading platform, will be eligible for the public round of the launchpad.

“For a project to launch its own token, careful and robust consideration of various factors have to be made,” Alvin Kan, COO of Bitget Wallet comments. “A clear understanding of a project’s unique value proposition on the market, together with a strong community to back it, are paramount requirements that need to be met before a token launch. We are satisfied that these conditions have been adequately met at this point in time, which have led us to this strategic move.”

BWB Tokenomics

Following the recent conclusion of the BWB Points campaign, the BWB token, set to launch on Solana, Ethereum, and Base chains, will be capped at a total supply of 1 billion. 47% of this total supply will be allocated to the community treasury and 10% will go to investors, while 5% will be reserved for the pre-TGE (token generation event) airdrop.

Aside from community governance rights, BWB can also be used to cover gas fees on multiple chains, staking, and will qualify holders for future airdrops from Bitget Wallet. The token will soon make its way to the wallet’s native launchpad.

Bitget Wallet Launchpad: Democratizing DeFi

Distinguishing Bitget Wallet from other wallets by providing new and innovative ways to improve the overall user experience has been a central focus of Bitget Wallet’s development roadmap this year. By introducing a native launchpad, the wallet aims to provide an avenue for users to better discover new and upcoming projects that have been carefully vetted by the Bitget Wallet team. In doing so, not only will users be able to better capitalize on various “low risk, high return” opportunities in the DeFi space, it also empowers retail investors to follow smart money and trends in the industry.

“The democratization of investment opportunities is an important goal that we are working towards, as this allows users to participate in high-quality projects and strengthens the participation and reward mechanism of the entire ecosystem,” Alvin says.

Being one of the first wallets on Web3 to integrate a native launchpad also means that users will be able to participate in leading projects right from the convenience of their Bitget Wallet mobile application. The launch of the platform’s ecosystem token on its very own native launchpad marks a pivotal milestone in Bitget Wallet’s aims to expand its global influence and deepen customer engagement.

About Bitget Wallet

Bitget Wallet is Asia’s largest and a leading global Web3 wallet with over 20 million users worldwide. It offers a comprehensive range of features, including asset management, intelligent market data, swap trading, launchpad, inscribing, NFT, DApp, and token earning center. Currently, it supports more than 100 major blockchains, hundreds of EVM-compatible chains, and over 250,000 cryptocurrencies. Bitget Wallet enhances liquidity by aggregating it across hundreds of top DEXs and cross-chain bridges, facilitating seamless trading on nearly 50 blockchains.

For more information, visit: Website | Twitter | Telegram | Discord

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